Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that […]
Tag: technology
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, National
New Poll Identifies Top 10 Consumer Questions On GMOs
The results of a new national survey, commissioned by GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how food is grown. The survey was conducted in order to identify, for the first time, the top 10 questions consumers have about GMOs and to […]
Posted in, Midwest, Store News
Meijer Adds Features To Digital Shopping Tool App
Meijer has added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they’ve saved by shopping at the Grand Rapids, Mich.-based retailer. With more than $100 million saved by mPerks subscribers since 2010, Meijer says it is among the first retailers […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, National
Consumer Expectations That Are Reshaping Retail
While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “Total Retail” experience, according to a new report by PwC titled, “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more […]
Posted in, Equipment & Technology, National
Kroger Acquires YOU Technology
The Kroger Co. has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based leader in digital coupons and promotions. Founded in 2008, YOU Tech’s retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for many of the world’s largest retailers and brands to drive consumer purchase […]
Posted in, Equipment & Technology, National
Taskle Solution Launches At NGA Show
Many retail businesses have begun utilizing store walks as a way to verify consistent and proper execution as well as to identify issues and opportunities. Yet, identifying trends such as poor performing locations and company-wide concerns is still a challenge. That’s according to execution solution Taskle. Taskle delivers a cloud-based, easy-to-use solution to communicate priorities […]
Posted in, National, West
Unified’s SMART Shows Feature Technology, Marketing Programs For Independents
Unified Grocers, the largest wholesale grocery distributor in the western U.S., held the first of three regional SMART (Sales, Marketing And Retail Technology) Shows last week in Norwalk, Calif. The shows were created exclusively for the wholesaler’s independent retail customers. The new, day-long event showcased the latest in technology and cutting-edge marketing programs that are […]
Posted in, National, Suppliers
Mondelez International To Invest $130M In U.S. Biscuit Manufacturing Network
Mondelez International plans to invest more than $130 million in new biscuit manufacturing technology and capabilities in its current U.S. network. The investment will focus on bakeries in Fair Lawn, N.J., and Richmond, Va., supporting priority cookie and cracker brands and product platforms. To enable this investment, the company says it will consolidate its current […]
Posted in, Amazon Fresh, Equipment & Technology, National, Whole Foods
Amazon Plans Retail Store Checkout System
Amazon.com is working on a checkout system for brick-and-mortar retail stores that includes using the company’s Kindle tablet device, according to the Puget Sound Business Journal. The Wall Street Journal reports Amazon would give retailers Kindles and credit-card readers for checking out customers, and could offer retailers other services, such as data analysis and website […]
Posted in, Center Store, National
Two New Oreo Flavors Will Hit Shelves Next Month
Original Oreos will soon have company in the cookie aisle. The brand is releasing two new flavors: Cookie Dough and Marshmallow Crispy. Both will be available for a limited time starting Feb. 3. Oreo, a brand of Mondelez International, premiered its television commercial during the Grammys on Sunday for the newest flavors and revealed a […]
Posted in, Equipment & Technology, National
Nutrition-Focused Social Platform Provides Healthy Food Guidance, Cost Savings
In partnership with Guiding Stars and Wellness Layers, Premera Blue Cross has launched Serve it Up!, a free nutrition-focused social platform that helps people make healthier food choices at home and in the grocery store by “serving up” the most nutritious options first. The platform offers tools to build and share healthy shopping lists and […]
Posted in, National
Digital Tools, Social Media Insights, Latest Consumer Trends To Highlight 2014 NGA Show
The National Grocers Association (NGA) has posted its 2014 NGA Show agenda and featured speakers online. The 2014 NGA Show will be held Feb. 9-12 at the Mirage in Las Vegas. Fellow retailers and wholesalers will conduct more than half of the 100 scheduled presentations, while nearly 40 retailers are participating in panel discussions. “The […]
Posted in, National, Store News
New Research Provides Insight Into Shopper Behavior In Supermarkets
Supermarket operators may soon have a way to monitor how and where customers shop their stores, using aggregated data from the shoppers’ own smartphones. That’s the major takeaway from a test of the concept in two supermarkets last year undertaken by the Center for Advancing Retail & Technology (CART) and the National Grocers Association (NGA). […]
Posted in, National
PMA Expands Science And Technology Offering
The global produce industry faces an immense challenge—the need to increase food production with fewer resources while also bolstering consumer confidence in the safety of fresh produce. Produce Marketing Association’s (PMA) members have identified emerging technology as a key to meeting that challenge, feeding the world through innovation. That’s why PMA has announced that it’s […]
Posted in, National
United Fresh Launches Monthly Webinar Series
United Fresh Produce Association members are invited to log in for a new, complimentary webinar series hosted by United’s Market Segment Boards and Expert Councils. Each month, United’s volunteer leader groups will tackle a new topic on key issues impacting the industry. The first in the webinar series, hosted by the United Fresh Grower-Shipper Board, […]
Posted in, Marketing News, National
Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
Posted in, Equipment & Technology, National
NGA Enhances Advocacy Efforts Through New Online Political Action Center
To strengthen and unify the voice of the independent grocer on Capitol Hill, the National Grocers Association (NGA) has officially launched a new Political Action Center. Heading into the 2014 mid-term elections, the NGA Political Action Center will enable independent grocers to connect directly with their federal legislators on a number of platforms, while also […]