Price Rite Marketplace is taking the next step in its rebranding efforts, with plans to reveal its fresh new look and improved in-store experience at five of its Connecticut stores in Cromwell, New Britain, West Hartford, Wethersfield and Windsor. The supermarket retailer is introducing its award-winning redesigned store concept with programming focused on special deep […]
Tag: rebranding
Posted inRaley's, Grocery News, Health & Wellness, Home Page Slider, Industry News, Packaging News, Private Label Brands, Store News, West
Raley’s Relaunches Private Label Lines With Greater Transparency
Raley’s is revamping its entire private label program, including the Raley’s, Raley’s Purely Made and Nob Hill Trading Co. brands. The relaunch includes a major expansion of the Purely Made brand, featuring additional standards and products for clean, affordable eating. “The Raley’s brand is high-quality products at a value,” says the company. “Raley’s Purely Made […]
Posted inPackaging News, Center Store, Grocery News, Home Page Slider, Industry News, National, Snacks Brands, Suppliers
Cookie Brand Mrs. Thinster’s Rebrands As ‘Thinsters’
The Mrs. Thinster’s Cookie Thins brand has revealed a new look and name, Thinsters, as it aims to “merge ‘healthy’ with ‘tasty’ in the cookie category.” As both manufacturers and retailers have taken on the responsibility of helping consumers eat healthier, brands in categories like chocolate, snack bars and ice cream have integrated their healthier […]
Posted inDairy News, Grocery News, Home Page Latest News, Industry News, Packaging News, West
California’s St. Benoit Creamery Unveils Brand Refresh
Sonoma, California-based St. Benoit Creamery has debuted an updated look for its line of organic yogurts and milk. According to St. Benoit, the evolution of the brand includes its philosophy of “real food, real good,” reflecting the line’s key attributes: organic, pasture-raised, Jersey cow’s milk, and California-inspired. Starting this month, trade and consumers will begin seeing […]
Posted inPackaging News, Amazon Fresh, Home Page Latest News, Industry News, Northeast, Whole Foods
Decas Cranberry Products Rebranding To Decas Farms
Decas Cranberry Products, a cranberry producer and distributor based in Carver, Massachusetts, is rebranding as Decas Farms. Company officials say the move is an effort to better convey the company’s 84-year-old, family-run history and its commitment to working with “the best cranberry growers and products on the market.” As part of the rebrand, Decas Farms […]
Posted inPackaging News, Dairy News, Grocery News, Home Page Latest News, Industry News, Suppliers, West
Litehouse Unveils Refreshed Branding For Simply Artisan Cheese Line
Litehouse Inc., an employee-owned company and producer of refrigerated salad dressings, dips, herbs and cheese, is aiming to “brighten up” its award-winning cheese line with new branding and packaging. The new look for Litehouse Simply Artisan leverages design cues from the recently refreshed core line of Litehouse dressings and dips, including modernized branding, top-down photography, eye […]
Posted inFood Service News, Corporate Store News, Grocery News, Home Page Latest News, Marketing News, Store News, West, Wholesaler/Distributor News
Cash&Carry Smart Foodservice Is Now Smart Foodservice Warehouse Stores
Cash&Carry Smart Foodservice, a chain of warehouse-format stores catering to the foodservice industry based in Portland, Oregon, is rebranding to Smart Foodservice Warehouse Stores. The change reflects more than sixty years of evolution in the foodservice industry, the company says, adding that the new name will allow it to better communicate its mission of selling quality […]
Posted inPackaging News, Beverage News, Dairy News, Grocery News, Home Page Latest News, Industry News, National, New Products
Fairlife Unveils New Core Power Packaging With Relaunch Of Coffee Flavor
Core Power protein shakes, Fairlife’s sports nutrition drink, is re-releasing a coffee flavor that previously was available years ago. Its predecessor was a part of the “light” series with 20g of protein per serving; the new product has 26g per serving. The entire Core Power collection will have a refreshed look when it hits stores […]
Posted inPackaging News, Home Page Latest News, Industry News, Sustainability News
World Centric Intros Updated Retail Packaging And Branding
Petaluma, California-based World Centric, maker of compostable products, will be introducing its new retail packaging and refreshed brand identity by phasing it in over the next six months. The updated look will begin to roll out onto retail shelves nationwide in early May. The company’s entire retail line will be updated with the new look, […]
Posted inNortheast
Rutter’s Celebrating 50th Anniversary, Drops ‘Farm Stores’ From Name
To commemorate the convenience store’s 50th anniversary this year, Rutter’s will no longer be including “Farm Stores” in its trade name. Rutter’s roots trace back to 1747 when the Rutter family began agricultural operations on its farm. Then in 1921, Rutter’s Dairy began to serve fresh and local dairy products throughout the region. In 1968, the […]
Posted in, Albertsons, Corporate Store News, Grocery Store Layout, Home Page Latest News, Industry News, West
Safeway Community Markets To Open In California March 1
Safeway will introduce shoppers in the Northern California towns of Berkeley, Los Altos and San Anselmo to its new Safeway Community Markets banner on Wednesday, March 1. This banner is being used on former Andronico’s Markets stores, which Safeway purchased in early November last year. Safeway purchased five stores; four are being reopened under the […]