The best way for food retailers to gain an advantage over digital retailers and other competitors is to have a large, loyal customer base. “To achieve this, it is critical for retailers to take a next-generation approach to customer loyalty and view it in 3D: loyalty as a strategy, loyalty as an outcome of daily […]
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Research: Retailers Must Take ‘Holistic Approach’ To Shopper Loyalty
According to survey results previewed at the Food Marketing Institute (FMI) Midwinter Executive Conference by FMI and analytics firm Precima, shoppers rated loyalty toward their primary grocery store quite high (4 out of 5). However, the reality may be different when looking at shoppers’ behavior: Three out of five shoppers would shop at one store if they […]