The value of total store potato sales increased by 1.5 percent during the second quarter of the marketing year compared to previous marketing year. Quarter two ran October-December 2018 and included all holiday sales prior to the new year. Volume declined by 1.8 percent across all categories. Data was compiled by IRI and reported by […]
Tag: Potatoes USA
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Dome Joins Potatoes USA As A Global Marketing Manager
Kayla Dome has joined Potatoes USA’s staff as a global marketing manager in the organization’s retail sector. Dome comes to Potatoes USA with a background in merchandising and sales. She spent the last several years working in the produce industry for Grimmway Farms, where she managed sales and merchandising for the fresh produce category. Most […]
Posted inMarketing News, Association News, Grocery News, Home Page Latest News, Industry News, Produce News, Southwest
Potatoes USA To Kick Off Athletic Performance Campaign This Summer
Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. It also is intended to re-frame potato nutrition messaging, from providing reasons why it is okay to eat potatoes to providing the reasons why consumers should eat them […]