Campbell Soup Co., maker of V8, is launching V8+Hydrate, a new plant-based beverage featuring sweet potato juice. “This category-changing beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and perfectly blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients,” says Campbell. With 45 calories in each 8-oz. can, V8+Hydrate contains one full […]
Tag: new product
Perrier & Juice Makes U.S. Debut In Los Angeles
Perrier Carbonated Mineral Water has introduced Perrier & Juice for the first time in the U.S., available exclusively in the Los Angeles area. The new product line features Perrier mineral water, mixed with real fruit juices and a touch of sugar. Perrier & Juice drink is available in three flavors: Strawberry & Kiwi, Peach & Cherry and Pineapple & […]
Bubbies Debuts New Summer Mochi Flavors At Whole Foods
Bubbies Homemade Ice Cream & Desserts is introducing Strawberry Rhubarb and Meyer Lemon mochi—bite-sized ice creams wrapped in a sweetened rice dough—at select Whole Foods Market stores for a limited time. The new flavors join Bubbies’ growing line of more than 25 varieties, including fan favorites like Triple Chocolate, Blueberry, Blood Orange and Green Tea. “As demand and […]
Blue Bell Introduces Key Lime Mango Tart Flavor
Blue Bell closed out July, National Ice Cream Month, with the launch of a new flavor—Key Lime Mango Tart, a sweet and tangy key lime ice cream blended with graham cracker crust pieces and a mango sauce swirl. “We like to think of our new Key Lime Mango Tart as sunshine in a carton,” said Joe […]
SleepRight ProRx Custom Dental Guard Now Available At Publix
The new SleepRight ProRx Custom Dental Guard from Splintek Inc., maker of SleepRight No-Boil Dental Guards, now is available in select Publix stores and online. Publix is the third retailer to offer the low-temperature dental guard. “In keeping with Splintek’s cutting-edge products, the ProRx Custom Dental Guard has several innovative features that set it apart […]
Lay’s Debuts Eight Limited Time ‘Tastes of America’ Flavors
This summer, Lay’s—one of the marquee brands from PepsiCo’s Frito-Lay division—is releasing the most chip flavors that the brand has ever introduced at one time. As part of the brand’s new “Tastes of America” program, Lay’s is introducing eight regionally inspired flavors intended to represent distinctive tastes from across the country. Each of the flavors […]
Kroger Launching ‘Dip’ Apparel Brand With Fashion Designer Joe Mimran
The Kroger Co. has developed a new apparel brand, Dip, in partnership with fashion designer Joe Mimran. Known for the Club Monaco, Joe Fresh and Pink Tartan brands, Mimran brings 30 years of industry expertise to the exclusive clothing line that “makes effortless style easy and affordable to achieve,” says Kroger. “We’ve worked closely with Joe […]
Sweet Earth Foods Launches Vegetarian Frozen Pizza Line Nationwide
Sweet Earth Foods is rolling out a new line of frozen pizzas, marking the vegetarian food company’s first foray into the pizza game. The line features four flavors made with organic ingredients: Veggie Lover’s, Truffle Lover’s, Protein Lover’s and Herb Lover’s. “The pizzas deliver on both taste and nutrition, with unique crusts blended with ancient […]
Kellogg’s Jurassic World Promo Boxes Come With A Screen, Behind-The-Scenes Footage
Kellogg’s has released limited-edition Frosted Flakes and Keebler Fudge Stripes collector’s boxes that include exclusive, behind-the-scenes content of the making of “Jurassic World: Fallen Kingdom,” which debuted in theaters June 22. The limited-edition boxes include more than five minutes of behind-the-scenes footage from the latest “Jurassic World” movie. The content takes viewers on set with the stars and creators of […]
Napa Hills Turns Wine Into Water, Now Available Nationwide
Napa Hills says it is bringing the health benefits of red wine—without the alcohol—to consumers nationwide with its Vineyard Enriched Water. Launched in Chicago in August 2017, Napa Hills a naturally flavored water containing the antioxidant benefits of red wine, without calories, sugar or alcohol. One bottle of Napa Hills delivers the same amount of heart-healthy antioxidants found in […]
Butterball Launches New ‘Premium’ Deli Turkey And Chicken Portfolio
Butterball is launching a new deli portfolio featuring specialty and seasoned items in flavors that were selected specifically for this new set. Leading the portfolio is the Thanksgiving Roasted deli turkey breast. “Consumers that know Butterball for its unique Thanksgiving flavor can enjoy it year-round, straight from the deli counter with this skin-on, oil-browned turkey breast, roasted with […]
URM Launches Its First Exclusive Product Brand—Merchant’s Craft Beverages
Spokane, Washington-based URM Stores is rolling out its first exclusive product brand, Merchant’s Craft. The new brand of beverage products will replace Western Family brand soda, sparkling water and mixers at URM-supplied stores in the Northwest. The official launch date for Merchant’s Craft is June 1, though the products were available at some retail stores […]
7-Eleven Introduces Its First Cold Brew Iced Coffee
In response to the popularity of cold-brewed coffee among Millennial and Gen Z coffee-drinkers, 7-Eleven is introducing its own version of the chilled drink. The company’s new proprietary Cold Brew Iced Coffee is slow steeped and chilled for peak smoothness and flavor, 7-Eleven says. For a limited time, the new iced coffee drink will cost 99 cents for […]
Fairlife Unveils New Core Power Packaging With Relaunch Of Coffee Flavor
Core Power protein shakes, Fairlife’s sports nutrition drink, is re-releasing a coffee flavor that previously was available years ago. Its predecessor was a part of the “light” series with 20g of protein per serving; the new product has 26g per serving. The entire Core Power collection will have a refreshed look when it hits stores […]
Line Of Wahlburgers Beef Products Heading To Grocery Stores Nationwide
Wahlburgers, a fast-casual restaurant brand founded by brothers Paul, Donnie and Mark Wahlberg, has collaborated with Arkk Food Co. to develop a retail beef program. The line of consumer products will include ground beef, pre-formed patties, pre-formed sliders and brick pack, all made with the same proprietary Wahlburgers angus blend found in its restaurants across […]
Blue Bunny Load’d Sundaes Available In Eight Flavors
Blue Bunny has launched a new ice cream line called Load’d Sundaes. Load’d Sundaes are made with ice cream that is crafted to be soft and ready to eat straight from the freezer, so there is no need to wait for it to temper. Load’d Sundaes are filled with signature Blue Bunny treats—cookies, nuts, chocolate […]
Wells Introduces Chilly Cow Light Ice Cream
Wells Enterprises, the Le Mars, Iowa-based maker of Blue Bunny and Bomb Pop, has introduced Chilly Cow, a new brand of light ice cream that rolled out to grocery stores nationwide in March. Chilly Cow, which uses ultra-filtered milk, has 55 percent fewer calories, 70 percent less fat and 60 percent less sugar than regular […]
Meijer Adding Surf And Skateboard Apparel Line To All Stores
Meijer is expanding its selection of apparel for young men, rolling out a special collection of Neff brand products. The line, available now in most Meijer stores, includes graphic tees, tanks and shorts. The retailer plans to have the line in all stores by this fall. “We are excited to bring Neff to Meijer because the […]
Fiji Water Targets Fitness Enthusiasts With New Sports Cap Bottle
Imported bottled water brand Fiji Water recently unveiled a new sports cap bottle featuring a flip-top cap and what the company describes as a slim and sleek design. The new bottle will begin hitting retail shelves soon and will be distributed nationwide in time for summer. “The Fiji Water sports cap bottle evolved out of […]
Breyers Delights Ice Cream Now Available In Single-Serve Cups
Breyers is introducing new Breyers Delights Minis, 4-oz. cups of Breyers Delights ice cream with 70-80 calories and five grams of protein per cup. The Minis, made with fresh cream, naturally sourced flavors, and all-American dairy, are rolling out in two flavors: Vanilla Cupcake: Low-fat vanilla ice cream made with cupcake batter and sprinkles; 80 calories […]
