Funeral services were held March 19 at Congregation B’nai Jeshuran in West Brighton, New York, for Bernice “Vickie” Gimbelman, co-founder of Designer Greetings. Mrs. Gimbelman, 91, died March 15 at her home in the Manor Heights neighborhood of Staten Island, New York. A native of the Bronx, New York, Mrs. Gimbelman entered the work force […]
Tag: greeting cards
Hallmark Expands Birthday Card Lineup, Partners With Online Influencers
Hallmark is kicking off the summer season with new introductions to the greeting card aisle. This year, the company says it is focusing on celebrating birthdays with brand new cards that “bring dazzling lights, fun sounds and loads of excitement.” Hallmark also is launching two all-new card lines and introducing to its retail partners—for the […]
Hallmark Aims To Spread Cheer With New Holiday Cards, Videos
According to Hallmark research, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting. This holiday season, Hallmark wants to “help people celebrate by spreading cheer to those they love with new selections of intricately designed Signature cards.” The holiday collection features […]
Hallmark Partners With Funny Or Die For New Card Collection
Hallmark’s Shoebox brand is launching a new collection of greeting cards developed in partnership with the comedy brand Funny Or Die. Funny Or Die collaborated with the creative team at Hallmark to develop designs and editorial for 24 cards. Earlier this year, the cards were displayed on Funny Or Die’s website for fans to vote for their favorites. Hallmark […]
Grocery Checkstands Drive Greeting Card Sales
Hallmark is partnering with several top supermarket retailers to test a new opportunity for greeting card sales at the grocery checkstand and is seeing positive sales as a result. One grocery partner reported seeing not only increased sales, but more units sold and a higher average price per card. “We are always looking for flexible […]
