Hatch Chiles are coming back in season ahead of the usual mid-August start date, and Frieda’s Specialty Produce says it is kicking off the season as early as Aug. 4 with strong supplies. Hatch Chiles are available from Frieda’s in a new Frieda’s-branded 25-lb. case and 8/2-lb. retail pouches in mild, medium and hot heat levels. The pouches help cashiers […]
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Frieda’s Names New Director Of Marketing And Innovation
Cindy Karas Sherman has joined Frieda’s Specialty Produce as the company’s new director of marketing and innovation. With 16 years of experience in marketing strategy, and marketing management and innovation, Sherman has worked for consumer packaged goods companies such as PepsiCo, Wrigley and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee […]