Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Sharon Hart as chief information officer, effective March 23. Hart has more than 20 years of experience and is an established transformational leader in both the CPG and retail industries. She is expected to deliver omnichannel technology and […]
Tag: Darian Pickett
Posted inCenter Store, Home Page Slider, Marketing News, Snacks Brands, Southeast, Suppliers
Acosta Forms National Partnership With Voortman Cookies Ltd.
Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc. Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures […]
Posted inCenter Store, Home Page Slider, Marketing News, Merchandising News, National, Snacks Brands, Suppliers
Acosta Reveals National Partnership With On The Border Chips And Dips
Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]
Posted inSoutheast, Marketing News
Acosta Appoints New Board Of Directors Following Recapitalization
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has appointed a new board of directors following the company’s successful recapitalization earlier this year. New appointees include members of the retail and consumer packaged goods (CPG) industry: Joe Crafton: Beginning as a partner in 1988, Crafton held a variety of leadership positions with Crossmark […]
Posted inSoutheast, Marketing News
Acosta Reorganizes, Emerges From Its Chapter 11 Bankruptcy
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Posted inHome Page Slider, Marketing News, Southeast, Suppliers
Acosta Filing Prepackaged Chapter 11 To Cut $3B Long-Term Debt
Acosta said Nov. 8 that it has reached terms with more than 70 percent of its lenders and more than 80 percent of its noteholders as a precursor to its prepackaged Chapter 11 filing. The Jacksonville, Florida-based sales and marketing agency said the plan will eliminate all of its approximately $3 billion of long-term debt. […]
Posted inSuppliers, Executive News, Home Page Slider, Industry News, Marketing News, National
Acosta Names 28-Year Veteran Darian Pickett CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Darian Pickett as CEO, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Jacksonville, Florida-based company’s chief client officer, succeeds Alejandro Rodriguez Bas, who will leave Acosta to pursue other opportunities. “Under Alejandro’s leadership, Acosta made […]
Posted inExecutive News, Home Page Latest News, Marketing News, National
Acosta Reshapes Its Customer-Client Service Team
The national office of Acosta has appointed Ashley Taylor as chief customer officer. The new position was created as a result of the promotion of Darian Pickett to chief client officer. Both Taylor and Pickett will report directly to Acosta President and CEO Steve Matthesen. Both appointments were made to better service Acosta’s customers and […]