Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. It also is intended to re-frame potato nutrition messaging, from providing reasons why it is okay to eat potatoes to providing the reasons why consumers should eat them […]
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Fareway Stores Support MDA With Annual Summer Promotion
All Fareway locations are raising funds this July to help free kids and adults from muscular dystrophy, ALS and related life-threatening diseases. From July 18 through July 23, Fareway will be asking customers to “round-up” to the next dollar on purchases, and donate the difference to the Muscular Dystrophy Association (MDA). Fareway is also teaming […]