Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Sharon Hart as chief information officer, effective March 23. Hart has more than 20 years of experience and is an established transformational leader in both the CPG and retail industries. She is expected to deliver omnichannel technology and […]
Tag: Acosta
Posted inCenter Store, Home Page Slider, Marketing News, Snacks Brands, Southeast, Suppliers
Acosta Forms National Partnership With Voortman Cookies Ltd.
Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc. Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures […]
Posted inCenter Store, Home Page Slider, Marketing News, Merchandising News, National, Snacks Brands, Suppliers
Acosta Reveals National Partnership With On The Border Chips And Dips
Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]
Posted inSoutheast, Marketing News
Acosta Appoints New Board Of Directors Following Recapitalization
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has appointed a new board of directors following the company’s successful recapitalization earlier this year. New appointees include members of the retail and consumer packaged goods (CPG) industry: Joe Crafton: Beginning as a partner in 1988, Crafton held a variety of leadership positions with Crossmark […]
Posted inSoutheast, Marketing News
Acosta Reorganizes, Emerges From Its Chapter 11 Bankruptcy
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Posted inHome Page Slider, Marketing News, Southeast, Suppliers
Acosta Filing Prepackaged Chapter 11 To Cut $3B Long-Term Debt
Acosta said Nov. 8 that it has reached terms with more than 70 percent of its lenders and more than 80 percent of its noteholders as a precursor to its prepackaged Chapter 11 filing. The Jacksonville, Florida-based sales and marketing agency said the plan will eliminate all of its approximately $3 billion of long-term debt. […]
Posted inHealth & Wellness, National
Acosta: 28 Percent Of Consumers Use CBD Products Daily Or As Needed
Since cannabidiol (CBD) was legalized by the Farm Bill in 2018, CBD products have become one of the biggest trends in retail, with many consumers turning to CBD for help with various health ailments and their general well-being. “The CBD Effect: A Rapidly Emerging Consumer Trend,” a new report from Acosta, a full-service CPG sales […]
Posted inSuppliers, Executive News, Home Page Slider, Industry News, Marketing News, National
Acosta Names 28-Year Veteran Darian Pickett CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Darian Pickett as CEO, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Jacksonville, Florida-based company’s chief client officer, succeeds Alejandro Rodriguez Bas, who will leave Acosta to pursue other opportunities. “Under Alejandro’s leadership, Acosta made […]
Posted inExecutive News, Home Page Slider, Southwest
Former Acosta Exec Joins On-Shelf Marketing Group As Business Development EVP
Woody Norris, formerly president of business development for Acosta Sales and Marketing, is joining The On-Shelf Marketing Group’s (OSMG) leadership team as EVP of business development. OSMG, founded in 2006, is a full-service broker specializing in headquarter sales support and nationwide, in-store retail services at Walmart and Kroger and all traditional supermarkets. The group is […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, National
Former C&S Wholesale Exec Joins Acosta As President, CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective immediately. With experience at both CPG companies and retailers, Rodriguez Bas brings a “unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models and optimized sales strategies,” […]
Posted inPrivate Label Brands, Grocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, National
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
Posted inDeli News, Grocery News, Home Page Latest News, Industry News, Meat/Seafood/Poultry, National, Private Label Brands, Produce News
Price, Freshness & Brand Loyalty: Top Influencers Driving Retailer Traffic
Whether in store or online, shoppers like to have options when it comes to where they purchase their everyday groceries and supplies. Shopping and hopping from store to store go hand-in-hand for today’s consumers as new research and insights from Acosta—a full-service sales and marketing agency in the consumer packaged goods (CPG) industry—shows that 76 percent […]
Posted inHome Page Latest News, National, Online Grocery Technology
Acosta Hires Expert To Expand E-Commerce Capabilities
Brian Christensen has joined Acosta as SVP of digital strategy and e-commerce. Acosta hopes to broaden its capabilities in the emerging frontier of CPG e-commerce, where 20-30 percent of CPG sales are expected to take place in the future, according to the firm. Christensen will lead the e-commerce division, including account teams, business analytics and partnerships. […]
Posted inGrocery News, Frozen Food, Health & Wellness, Home Page Latest News, National
Acosta, FRANE Look At Future Of Frozen Foods, Boosted By Millennials
According to a recent report published by Acosta, Millennials and households with children are leading a buying charge in the frozen food departments. Twenty-six percent of total U.S. grocery shoppers are shopping in the frozen foods department more frequently than last year. Millennials and frozen foods also is one of the subjects to be covered at […]
Posted inExecutive News, Home Page Latest News, Marketing News, National
Acosta Reshapes Its Customer-Client Service Team
The national office of Acosta has appointed Ashley Taylor as chief customer officer. The new position was created as a result of the promotion of Darian Pickett to chief client officer. Both Taylor and Pickett will report directly to Acosta President and CEO Steve Matthesen. Both appointments were made to better service Acosta’s customers and […]
Posted inSuppliers, Amazon Fresh, Center Store, Grocery News, Home Page Latest News, National, Whole Foods
Report: Grocery E-Commerce Growing, But 97% Of CPG Dollars Still Spent In Store
Since the first modern-day supermarket opened nearly a century ago, there had been little change in the grocery retail space—at least until recently with the emerging popularity of e-commerce. While other online retail had seen growth early on, the trend took longer to make its mark on grocery, as new research and insights from Acosta show that […]
Posted inNortheast
Kremser Joins Acosta As Chief Strategy And Transformation Officer
Acosta has named Steve Kremser, former partner of Boston Consulting Group, as chief strategy and transformation officer. He will be responsible for the planning and execution of Acosta’s overall strategy and corporate development, including steering the company’s transformation initiatives. Kremser brings to Acosta nearly two decades of experience with Boston Consulting Group, where he was […]