Plano, Texas-based Doritos is launching the Triangle Tracker, a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Through the Snapchat AR lens that converts any triangle into Doritos and weekly TikTok challenges, Doritos is taking over famous triangular landmarks in New York, Atlanta and Memphis by partnering with brands like Guess Originals, Vivid […]
Category: Southwest
Posted inBeverage News, C-Store News, Southwest
7-Eleven Debuts Online Merchandise Store
Irving, Texas-based 7-Eleven has announced the launch of 7Collection, an online merchandise shop curated for its fans. The shop features exclusive apparel and accessories inspired by 7-Eleven and its fan-favorite products – like Big Gulp and Slurpee drinks – that customers can’t find anywhere else. The 7Collection shop offers shoppers items like vintage tees, hats and an assortment of memorabilia. […]
Posted inExecutive News, Southwest
Motter Steps Down As Van’s Kitchen CEO
Dallas-based Van’s Kitchen has announced Theresa Motter has decided to step down as CEO. The company has appointed Motter’s brother, Apollo Nguyen, as interim CEO, effective immediately. “Theresa took over the family business as CEO nearly a decade ago. Without her leadership, Van’s Kitchen would not be one of the country’s most successful egg roll manufacturers,” Nguyen […]
Posted inH-E-B, Independent Store News, Southwest
H-E-B Names 2022 Quest For Texas Best Winners
H-E-B’s Quest for Texas Best judges have concluded their competition and have selected five winners from the top 10 finalists. The winners come from McAllen, Lakeway, Houston, Dallas and Guthrie and received $80,000 in cash prizes and space on H-E-B store shelves statewide. “Each year we are amazed by the submissions. The creativity, passion and determination […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inPackaging News, Snacks Brands, Southwest
Stryve Foods, Fields Of Honor Release New Packaging
Plano, Texas-based Stryve Foods has announced its partnership with Folds of Honor, a nonprofit that provides scholarships to the families of America’s fallen and disabled service members. The nonprofit also helps by partnering with brands, such as Stryve Foods, in order to achieve the goals that allow for academic pursuits. Since 2007, more than 35,000 scholarships have been awarded for […]
Posted inNew Products, Southwest
WisePies Pizza, Make-A-Wish Partner For New Product
Make-A-Wish has entered into a partnership with Albuquerque, New Mexico-based WiseChoice Foods, the manufacturer of the frozen pizza brand WisePies Pizza, to help fund wishes for children through the sales of dessert pizzas exclusively available at Walmart. The WishPie by WisePies Pizza is a Cinnamon Apple Drizzle Dessert Pizza made from a stone-fired, cinnamon-infused traditional crust, […]
Posted inOnline Grocery Technology, Southwest
Canoo Vehicles For Walmart Complete Advanced Deliveries
Within two weeks of signing an agreement with Walmart to purchase 4,500 vehicles, Justin, Texas-based Canoo InHome launched advanced deliveries to finalize configuration for its Lifestyle Delivery Vehicles order. Canoo LDV’s were deployed for real world deliveries in a seven-days-a-week program in the Dallas Fort Worth metroplex. InHome delivery is an optional add-on for Walmart+ […]