Plano, Texas-based Frito-Lay is launching “Unbox the Icons” Variety Packs by joining forces with three celebrities: Mario Lopez, Martha Stewart and Mark Morrison. To kick off the campaign, Frito-Lay Variety Packs partnered with actor and television host Lopez, as well as cookbook author and entrepreneur Stewart to make their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, […]
Author Archives: Sommer Stockton
Digital Content Editor
Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA, with a B.A. and M.A. in Communications and Media Studies. As Digital Content Editor, she leverages her expertise in digital strategy and content creation to enhance The Shelby Report’s online presence and engage readers.
Committed to the grocery industry, Sommer also serves on an advisory committee with the National Grocers Association (NGA), advocating for independent grocers. She enjoys exploring emerging trends and delivering actionable insights to the Shelby community.
IRI Partners With TikTok To Provide Custom Marketing For Advertisers
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized for marketing mix models, the reports will help provide retail marketers […]
Vital Farms Plans On Expansion Of Egg Central Station
Vital Farms has announced the expansion of Egg Central Station, its egg washing and packing facility in Springfield, Missouri. The 150,000-square-foot facility has doubled in size, creating additional capacity that will allow Vital Farms to continue growing its pasture-raised egg business. The expanded facility will create more high-quality jobs for the Springfield community and is […]
SpartanNash Releases Presentation In Response To Investor Groups
Grand Rapids, Michigan-based SpartanNash has filed an investor presentation with the U.S. Securities and Exchange Commission in connection with its 2022 annual meeting of shareholders, scheduled for June 9. The company issued the following statement: “The SpartanNash board of directors and management team are committed to moving the company forward with a clear priority – driving […]
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Local Merchandising Essential To The Save Mart’s Neighborhood Identity
James Gillespie is senior director of local merchandising at The Save Mart Companies. He acknowledges it’s a department not found at most retailers. The local merchandising department tries to find those products that are important to local shoppers in each neighborhood. “It’s about getting our stores to be merchandised to the neighborhood to what our consumers […]
Mondelēz International Publishes ‘Snacking Made Right’ Report
Mondelēz International Inc. has published its 2021 “Snacking Made Right” report, demonstrating progress against its short and long-term ESG goals. The company said it remains focused on leading in areas where it can help deliver more positive impact, including helping to build a thriving cocoa sector and reducing packaging waste and environmental footprint. The 2021 “Snacking […]
Arcadia Cold Introduces Platform For Cold Storage Supply Chain
Austin, Texas-based Arcadia Cold has launched its platform to develop a national cold storage network of high-quality facilities across the U.S. Arcadia Cold is a third-party cold chain services provider that focuses on handling, storage, distribution and value-added services to the food industry. Arcadia Cold also has established a partnership with Saxum Real Estate, a real […]
Royal Farms Launches Updated App Featuring Mobile Ordering
Baltimore, Maryland-based Royal Farms has launched its updated mobile app, which will now feature mobile ordering that will give customers the ability to order ahead for delivery or pick up. Royal Farms is an operator of neighborhood convenience stores with more than 250 locations throughout Maryland, Delaware, Virginia, West Virginia and Pennsylvania. Customers with the […]
Yesway Opens New Allsup’s Stores In Texas And New Mexico
Yesway has announced the opening of its new Allsup’s-branded stores in Mineral Wells, Texas, and Alamogordo, New Mexico. The stores represent the most recent stores Yesway has undertaken within both the Yesway and Allsup’s portfolios over the past year and a half. In addition to these stores, Yesway has also begun to rebuild a number of its Allsup’s stores, […]
Tyson Foods Breaks Ground On Childcare Facility In Humboldt, TN
Tyson Foods broke ground April 20 on a new childcare facility at its Humboldt, Tennessee, poultry processing plant that will provide access to affordable childcare for frontline team members employed at the facility. The $3.5 million Humboldt childcare facility, expected to be operational in 2023, will support up to 100 children, 5 years old and […]
USO, Kroger Partner To Bring Mobile Food Programming To U.S. Military
The USO, a nonprofit supporting U.S. service members and their families, has teamed up with Kroger to launch mobile food programming that will serve local military communities. The initiative began May 16 with a “Stuff the Truck” event at the Chamblee-Tucker Kroger store in Atlanta, Georgia. “The USO is proud to uplift the U.S. military […]
Malt-O-Meal Finds Consumers Likely To Purchase Value Food Brands
According to new survey data of 2,000 respondents in the U.S. released by Lakeville, Minnesota-based Malt-O-Meal, seven in 10 people are more likely to shop on a budget now than prior to the pandemic, with parents being 21 percent more likely than non-parents. The top two factors that consumers prioritize when shopping for groceries right now […]
Sparkling Ice Launches New Flavors, Packaging For ‘Cheers To Heroes’
Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans. This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to […]
Bowman Named Northwest Arkansas Tech Summit Innovator Of The Year
Bentonville, Arkansas-based Stonehenge Technology Labs, creator of the Stopwatch unified commerce software, says it is changing how consumer goods companies understand and react to their customer’s journey. At the last Northwest Arkansas Tech Summit, Meagan Bowman, CEO, was named “Innovator of the Year” in emerging tech trends. In 2019, Bowman and a team of engineers […]
Farmstead, Dematic Partner For ‘Warehouse In A Box’ Solution
Burlingame, California-based Farmstead and Atlanta, Georgia-based Dematic have partnered to help grocers drive operational efficiencies through software and automation. Farmstead built its Grocery OS software to run the company’s grocery business, later licensing the solution to help others start and manage their own grocery e-commerce operations. Grocery OS is a full-stack solution that provides everything […]
Lipari Foods Aquires Deli-Boy, Big Apple To Expand Distribution Footprint
Warren, Michigan-based Lipari Foods has reached an agreement to acquire New York-based Deli-Boy and its subsidiary Big Apple. This opportunity will expand Lipari’s distribution footprint throughout Pennsylvania, Virginia, New Jersey, Maryland, Massachusetts, North Carolina, Connecticut and New York. The Deli-Boy and Big Apple teams have been servicing retailers along the East Coast for more than 60 […]
Fresh Cravings Rebrands, Introduces New Flavors, Donates $250K
Phoenix, Arizona-based Fresh Cravings, a family-owned snacking brand, has debuted a new look and expanded its portfolio of hummus products at Walmart stores. Sporting all new packaging and brand imagery, Fresh Cravings Everything Bagel, Honey Jalapeño and Spicy Red Pepper Hummus join its three original flavors: Roasted Red Pepper, Classic and Roasted Garlic, in the […]
Weis Markets Launches Annual Paws For Pets Program
Sunbury, Pennsylvania-based Weis Markets has launched its 14th annual Paws for Pets program, a company-wide initiative that collects donations for local animal shelters and rescue organizations. Through the end of May, customers can round up or give $1, $3, $5 or $10 donations at the register or self-checkout. Additionally, customers can give online at the […]
Moser’s Opens Store With Attached Champs Chicken Drive-Thru
Moser’s, a family-owned grocery store chain, opened a newly-built supermarket in Columbia, Missouri on May 4, featuring a drive-thru Champs Chicken. The drive-thru location features an innovative double-line kitchen layout and an integrated order management system with digital drive-thru menu boards and mobile app technology. “We have the full recipe for success right here with […]
