MSPFLA Inc., the women-owned company in Pensacola, Florida, that created Statehood Waters, has received its first Walmart purchase order – for a store in Gulfport, Mississippi – and plans to double its lineup with six Midwest brands in the first quarter of 2027, producer Daniel Rogers told The Shelby Report.
The Midwest states will join the six southern states in the initial collection: Alabama Spirit Water, Arkansas Spirit Water, Florida Spirit Water, Georgia Spirit, Louisiana Spirit and Mississippi Spirit Water.
The company holds regional Walmart supplier approval in the bottled water category, with all six southern brands now in Walmart’s ordering system – a potential opportunity spanning more than 900 stores. Store managers can order their state’s brand, Rogers said, with pallets delivered directly to stores, bypassing Walmart’s distribution centers.
One brand per state, by design
Each brand ties natural artesian water to state identity, featuring state imagery and the official statehood date on a 16-ounce resealable, reusable aluminum bottle.
“People proudly wear shirts, hats and merchandise representing their home states. Why shouldn’t they have that same choice when buying bottled water?” Rogers said. “We’re not just another bottled-water brand entering the market. Instead of placing the same brand on shelves nationwide, each Statehood Waters brand is exclusive to the state it represents.”
Qualifying retailers can also feature their own business logo on the bottles with a “Purchased At” designation, Rogers said. Allen’s Grocery in Summit, Arkansas, placed its initial order last week for Arkansas Spirit Water featuring the store’s own logo, he added.
From the South to the Midwest
Current placements include Brooks Grocery in Tupelo, Mississippi, whose Mississippi Spirit Water launch drew coverage from WTVA-TV, and Bama Stuff in Tuscaloosa, Alabama, with additional retailer orders pending delivery in Louisiana and Florida. Many interested retailers are targeting the holiday shopping season, Rogers said, and the company continues outreach to grocers, convenience stores, specialty retailers and beverage distributors in the South.
The planned first quarter 2027 expansion adds state-specific brands for Michigan, Ohio, Indiana, Illinois, Wisconsin and Kentucky, bringing the collection to 12.
“As we continue building retail and beverage distribution relationships, we want more consumers to walk into their local stores and find a water brand representing the state they’re proud to call home,” Rogers said.
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