Walmart has announced a major expansion of its Better Care Services platform with the addition of a healthcare-store experience via General Medicine.
The General Medicine platform brings services from multiple third-party providers into a single catalog where customers can compare options, evaluate costs and choose care.
The expansion, announced Oct. 26, builds on the platform’s launch earlier this year and combines Walmart’s reach with General Medicine’s care catalog. Customers can browse services and providers for health needs including urgent care, pediatric care, mental health care, nutrition services and weight-management support; see estimated out-of-pocket costs based on their insurance alongside cash prices where offered; filter options by location, cost and availability; and book or access fulfillment for each service.
“At Walmart, we’re always looking for ways to make the customer experience simpler and more useful,” said Ralph Clare, EVP of health and wellness at Walmart U.S. “Expanding Better Care Services brings more care options into one place, helping customers explore what’s available, compare choices and take the next step in a way that works for them.”
More services expected to be added to marketplace
The expanded marketplace brings together General Medicine’s services alongside more than 10 existing third-party providers, with plans to add more over time. Walmart provides the customer-facing experience, while General Medicine supplies the technology connecting care options, coverage information and costs. General Medicine also manages customer accounts and health information separately from Walmart’s retail business.
“Healthcare needs a store,” said TJ Parker, CEO of General Medicine. “We’re building the care catalog that makes options easier to understand, compare and buy. Walmart is an important partner in bringing that vision to life, showing how a more shoppable healthcare experience can meet customers where they already turn for everyday needs.”
Promoting affordability
The retailer positions the expansion as part of a long-running affordability push in health care, dating to its $4 generic prescriptions more than 20 years ago, and as a complement to its thousands of pharmacies and vision centers and its health and wellness assortment.
Parker and Cohen previously founded PillPack, which was acquired by Amazon in 2018. San Francisco-based General Medicine was founded in 2023 by Parker, Elliot Cohen and Ashwin Muralidharan. It launched nationwide in May 2025 and offers a catalog of more than 2,900 products and services spanning medications, labs, telehealth, specialist e-consults and select in-person visits.
Bentonville, Arkansas-based Walmart serves approximately 280 million customers and members weekly, with fiscal 2026 revenue of $713 billion.