Wonderful Pistachios is putting its spin on one of the year’s biggest flavor trends with the launch of Wonderful Pistachios Dubai Chocolate, layering dark chocolate, white chocolate and crispy kataifi around a crunchy pistachio.
The new flavor arrives in a 4-ounce bag at supermarkets nationwide and a 14-ounce bag at select Costco locations, packaged in gold with a resealable design timed just ahead of the holiday season for snacking, entertaining and gifting.
“Dubai Chocolate has become a global sensation, and with pistachios at the center of the trend, there’s no one better to put their own spin on it than Wonderful Pistachios,” said Diana Salsa, VP of marketing for Wonderful Pistachios. “We’re excited to bring consumers a delicious, snackable way to enjoy a flavor they already love, combining the quality, crunch and taste they expect from Wonderful Pistachios in a snack that’s perfect for any occasion.”
The Los Angeles-based company said the new flavor ranked alongside its top-performing varieties in consumer taste tests. Dubai Chocolate joins Chocolate Sea Salt and Chocolate Toffee in the brand’s chocolate lineup, which has proven to be a trial driver: 43 percent of consumers who purchase the chocolate line are new to the brand, per the company.
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