Slim Jim, a Conagra Brands snack, earned a Guinness World Records title for the World’s Longest Meat Snack Stick on Sept. 9, when an official adjudicator certified a 429-foot-5-inch Slim Jim at the company’s Omaha, Nebraska, campus.
At 143 yards, well past the length of a football field, and weighing nearly 70 pounds, the record-setting stick surged past the former mark of 314 feet, set in 2023. Once the record was confirmed, Conagra team members were invited to take celebratory bites.
More than a year in the making
The project began in June 2025, when a team of 11 Conagra employees was charged with creating the record-breaking stick while staying true to the Slim Jim recipe, including the signature snap.
“The record-breaking Slim Jim is a testament to the creativity, expertise and dedication of our team,” said Jess Sweley, SVP of research and development at Conagra Brands. “Our people bring innovation to life every day, and we wanted to find a unique way to celebrate their passion. This record-breaking Slim Jim was a true labor of love for our group.”
A big, bold effort
“Slim Jim fans crave snacks that are big and bold,” said Juan Amador, VP and general manager for Slim Jim. “That attitude led us to create a Slim Jim stick that’s bigger and bolder than anything the world has ever seen. We wish all the members of the Long Boi Gang could have joined us in Omaha today for a bite.”
For shelves rather than record books, the brand also is rolling out Slim Jim Cheese Mode, its first stick featuring real cheese, available in Cheddar and Cheddar & Jalapeño varieties with 10 grams of protein per stick.
Roots as a Philly tavern snack
Introduced as a tavern snack in Philadelphia nearly 100 years ago, Slim Jim – which Conagra says is America’s No. 1 meat stick per Circana sales data – is sold in convenience stores, grocery stores and mass retail outlets nationwide. Chicago-based Conagra Brands, whose portfolio includes Birds Eye, Duncan Hines, Healthy Choice, Marie Callender’s and Reddi-wip, generated fiscal 2025 net sales of nearly $12 billion.