Ahold Delhaize USA has partnered with Pear Commerce to let shoppers add items to online carts directly from recipes, brand product pages and store locator tools across its five omnichannel brands in the Southeast and Northeast: Food Lion, The Giant Co., Giant Food, Hannaford and Stop & Shop.
The integration, which began rolling out earlier in July, connects the group’s stores and e-commerce platforms to Pear Commerce’s network of consumer packaged goods partners and digital touchpoints. It supports shoppable recipes that let customers add ingredients to a cart, along with shoppable product pages and store locator tools spanning online and in-store purchases.
“By creating more intuitive connections between inspiration and purchase, we’re helping shoppers move from discovery to cart with fewer steps, while unlocking additional opportunities for our CPG partners to engage shoppers in more meaningful and actionable ways,” said Keith Nicks, chief commercial and digital officer at Ahold Delhaize USA.
The company said the integration also creates new ways to tie its AD Retail Media investments more directly to shopping actions, connecting brands with shoppers closer to the point of purchase.
The Pear Commerce deal is the latest in a series of shoppable-commerce moves by Ahold Delhaize USA, following its April Click2Cart integration with SmartCommerce and a 2025 partnership with Chicory, both aimed at shortening the path from content to cart.
“Consumers increasingly expect a seamless path from inspiration to purchase, and retailers are looking for solutions that help make those connections easier,” said Alex Wyler, co-founder at Pear Commerce.
Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce connects CPG brands to retailers through shoppable recipes, store locators, product pages and direct-to-cart links.
Ahold Delhaize USA is a division of Ahold Delhaize and comprises the largest grocery retail group on the East Coast and the fourth largest in the nation, serving 26 million omnichannel customers weekly.