The store Natural Grocers plans to open July 22 at 855 Omaha St. at West Boulevard and Mount Rushmore Road in Rapid City will be its second in South Dakota and also serve Custer, Keystone, Spearfish, Sturgis and other communities.
The retailer’s good4u Crew will kick off grand-opening festivities at 8:15 a.m. with a $2,500 donation presentation to Feeding South Dakota, its local food bank partner, followed by a ribbon-cutting ceremony with city officials and store leadership.
“Natural Grocers is a family-operated company with more than 70 years of experience serving communities that value quality, affordability and connection and Rapid City embodies those qualities,” said Raquel Isely, VP of marketing at Natural Grocers.
“With its vibrant downtown, strong sense of local pride and its role as a gateway to the Black Hills, Rapid City is a natural fit for our next chapter in South Dakota. We look forward to becoming part of the community by supporting local families, partnering with area organizations and serving the people who live, work and visit this remarkable region.”
Grand-opening events July 22 include mystery gift cards ranging from $5 to $500 for the first 150 customers, a free hand-crafted Ecuadorian drawstring backpack bag for the first 500 shoppers and a prize wheel from noon-5 p.m.
A grand-opening sweepstakes running July 22-Aug. 5 offers prizes including an Aventon e-bike (valued at $1,400) and a $500 Natural Grocers gift card. From July 22-Aug. 31, shoppers can save up to 50 percent on products from every department, with exclusive pricing available to members of {N}power, the company’s free rewards program.
The new store includes sustainable building features and energy-saving innovations, including non-toxic building materials and 100-percent LED lighting.
Customers can expect 100-percent USDA-certified organic produce, 100-percent pasture-based dairy products and free-range eggs, a supplement department with more than 5,000 products and an onsite Nutritional Health Coach coming soon.
Natural Grocers will support Feeding South Dakota through its Bring Your Own Bag Program, donating 5 cents for every shopping trip in which customers use their own reusable bags.
Feeding South Dakota serves all 66 counties in the state, working with local partners and volunteers to provide food assistance, meals and resources to children, families and seniors.
Founded in 1955, Natural Grocers by Vitamin Cottage Inc. is a specialty retailer of natural and organic groceries, body care products and dietary supplements. Headquartered in Lakewood, Colorado, it has 173 stores in 22 states.