H‑E‑B held a grand reopening May 22 for H‑E‑B plus! store after more than two years of renovation work. The store, located at at 104 N. Hasler Boulevard in Bastrop, spans nearly 140,000 square feet and features a wider selection of food options, larger departments and a new True Texas barbecue restaurant with indoor seating.
Renovations began in July 2024 and included updates to the store’s exterior, interior finishes, signage, lighting, equipment and fixtures. H‑E‑B has served the Bastrop community since 1987. H-E-B gave local nonprofits $30,000 with donations of $10,000 each to Bastrop County Emergency Food Pantry, Family Crisis Center and Bastrop County Animal Shelter.
New and expanded offerings
The store now includes a True Texas barbecue restaurant with indoor seating and a menu of more than 200 options, including classic smoked meats, sandwiches, loaded baked potatoes and Prime Brisket. All meats are smoked on site 24/7 under the care of a certified pitmaster.
Other new or expanded departments include:
- BLOOMS by H‑E‑B floral boutique with fresh cut flowers, plants and expert designs;
- Curbside with more dedicated parking spaces;
- Expanded Meal Simple department with low‑carb, Higher Harvest, and seasonal offerings;
- Expanded Sushiya with handmade sushi, rice bowls, teriyaki and an Asian grill;
- Expanded produce, bakery, deli, meat and seafood departments featuring local produce, scratch‑baked goods, chef‑inspired deli selections and USDA Choice and Prime cuts;
- Expanded grocery and general merchandise including dairy, frozen, pet (with expanded refrigerated pet food), new Kodi selections, an expansive grilling section and a new HOME by H‑E‑B and seasonal area;
- Expanded beer and wine with a wider assortment and in‑store tasting stations staffed by a wine steward;
- Refreshed Healthy Living with bulk food bins, vitamins, sports nutrition and cold beverages;
- Refreshed Mia’s Mirror boutique for jewelry, clothes, handbags, candles, décor and baby gifts;
- Newly remodeled Texas Backyard for plants, pottery, soil and outdoor gardening; and
- Expanded pharmacy with additional drive‑thru lanes, immunization services, health screenings, medication therapy management and prescription home delivery.
About H-E-B
H-E-B, with sales of more than $50 billion, operates more than 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Based in San Antonio, H-E-B has more than 175,000 employees in Texas and Mexico and serves millions of customers in more than 300 communities.
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