After more than two years of renovations, H‑E‑B held a grand reopening May 22 for its H‑E‑B plus! store at 104 N. Hasler Blvd. in Bastrop, Texas.
Spanning nearly 140,000 square feet, the location features a wider selection of food options, larger departments and a new True Texas barbecue restaurant with indoor seating.
Renovations began in July 2024 and included updates to the store’s exterior, interior finishes, signage, lighting, equipment and fixtures.
H‑E‑B has had a presence in Bastrop since 1987. To mark the occasion, the retailer gave local nonprofits $30,000, with donations of $10,000 each to Bastrop County Emergency Food Pantry, Family Crisis Center and Bastrop County Animal Shelter.
New, expanded offerings
The True Texas restaurant boasts a menu of more than 200 options, including classic smoked meats, sandwiches, loaded baked potatoes and Prime Brisket.
All meats are smoked on site 24/7 by a certified pitmaster.
Other new or expanded departments include:
- BLOOMS by H‑E‑B floral boutique with fresh cut flowers, plants and expert designs;
- Curbside with more dedicated parking spaces;
- Expanded Meal Simple department with low‑carb, Higher Harvest, and seasonal offerings;
- Expanded Sushiya with handmade sushi, rice bowls, teriyaki and an Asian grill;
- Expanded produce, bakery, deli, meat and seafood departments featuring local produce, scratch‑baked goods, chef‑inspired deli selections and USDA Choice and Prime cuts;
- Expanded grocery and general merchandise including dairy, frozen, pet (with expanded refrigerated pet food), new Kodi selections, an expansive grilling section and a new HOME by H‑E‑B and seasonal area;
- Expanded beer and wine with a wider assortment and in‑store tasting stations staffed by a wine steward;
- Refreshed Healthy Living with bulk food bins, vitamins, sports nutrition and cold beverages;
- Refreshed Mia’s Mirror boutique for jewelry, clothes, handbags, candles, décor and baby gifts;
- Newly remodeled Texas Backyard for plants, pottery, soil and outdoor gardening; and
- Expanded pharmacy with additional drive‑thru lanes, immunization services, health screenings, medication therapy management and prescription home delivery.
About H-E-B
Celebrating its 120th anniversary this year, San Antonio-based H-E-B operates more than 455 stores in Texas and Mexico with some 175,000 employees.