H-E-B has opened its 12th H-E-B store in the DFW Metroplex, at 2105 Rio Grande Blvd. in Euless, Texas. Along with this site, the company also opened its 50th True Texas barbecue restaurant.
The 126,000-square-foot Mid-Cities H-E-B joins 11 other H-E-B stores and three Joe V’s Smart Shop locations the retailer has opened in the area since 2022. H-E-B also operates six Central Market locations throughout North Texas.
“We’re excited to open our first H-E-B store in HEB and thrilled to join this vibrant community, strengthening our presence in the DFW region,” said Juan-Carlos Rück, H-E-B’s EVP of North West food/drug operations and real estate.
Store amenities
The Mid-Cities store features:
- True Texas barbecue restaurant with drive-thru;
- Full-service H-E-B pharmacy with drive-thru;
- Fuel station with car wash; and
- H-E-B curbside and home delivery services with a large curbside parking area.
The store design emphasizes environmental sustainability, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting.
Department highlights
Additional store highlights include:
- Bakery – Handmade artisan breads, cakes and warm tortillas made in store daily;
- Deli – Expansive cheese selection and charcuterie island;
- Sushiya – Handmade sushi selections made in-store daily and an Asian grill with rice bowls and teriyaki;
- H-E-B Meal Simple – Fresh, chef-inspired meals prepared in store;
- Cooking connection – Live demonstrations and samplings for easy recipes to make at home;
- Produce – Large organic and Texas-grown selections;
- Meat market – Prime, natural, and organic meats, Wagyu and fully-cooked options;
- Blooms floral – Online ordering and delivery service;
- Beer and wine – Extensive craft beer and wine section with a sampling station;
- Healthy living – Bulk food items, sports nutrition products and supplements;
- Beauty – Wide selection of cosmetics and beauty essentials;
- Pet – Heritage Ranch by H-E-B pet food, toys and treats; and
- Household essentials – Seasonal tableware and Texas Tough brand storage bags.
Savings programs
Customers can get additional savings by shopping with the H-E-B Debit Card and H-E-B Credit Card, which gives 5 percent cash back on qualifying H-E-B brand products as well as other perks and benefits.
Community donations
Through its Spirit of Giving philosophy, H-E-B commemorated the store’s grand opening with donations totaling 40,000 to local nonprofits.
- Special Connections – Provides adaptive bike rides for families in the special needs community.
- ArtsNET – Provides art experiences across Northeast Tarrant County.
- Community Enrichment Center – Operates a food pantry and provides wraparound services to Tarrant County families in need.
- Friends of the Hurst Public Library
DFW expansion footprint
In the DFW area, H-E-B has opened stores in Plano, McKinney, Allen, Alliance, Mansfield, Melissa, Prosper, Rockwall, Forney and two stores in Frisco. Additionally, H-E-B has announced plans for stores in Irving, Murphy, Walsh Ranch, Carrollton and Denton.
Last year, the retailer also purchased land in Dallas at Hillcrest Road and LBJ Freeway, a site being considered for the company’s first H-E-B store in the city of Dallas. The retailer also has opened three Joe V’s Smart Shop stores in the DFW area – two in Dallas and one in Irving.
[RELATED: H-E-B Unveils $700M Supply Chain Expansion Over Next Decade]
