Madison, Wisconsin-based Certco Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team. This is the latest strategic move as Certco Inc. continues expanding its work to grow sales for supplier brands and to increase retailer customer engagement. In June, Justyne Uribe was promoted to EVP of marketing and merchandising. “Whitney brings […]
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IDDBA Will Welcome A New VP Of Marketing This Month
Whitney Atkins will join the International Dairy Deli Bakery Association (IDDBA) as its VP of marketing on Nov. 27. She will lead the marketing team responsible for telling the story of the association and driving member engagement. “I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that […]