The Tillamook County Creamery Association (TCCA) turned 110 years old on Feb. 13, 2019. The farmer-owned co-op, located on Oregon’s Pacific Coast, will mark the occasion by rolling out what it says is a “bolder, friendlier and more consistent look” across its entire line of dairy products. The new logo will appear on all company […]
Tag: rebrand
Posted inMeat/Seafood/Poultry, Grocery News, Home Page Latest News, Industry News, Packaging News, West
Daily’s Bacon Coming To Retail In Response To Consumer Demand
Daily’s Premium Meats is bringing its bacon to retail with new packaging in response to what it says are hundreds of recent consumer inquiries. After viewing newly redesigned labels, 68 percent of consumers expressed strong purchase intent. According to Daily’s that’s because consumers found the new packaging aligns with what they expect from great bacon: quality, […]
Posted in, Corporate Store News, Marketing News, West
Smart & Final’s Company Rebrand Focuses On ‘&’
Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]
Posted in, Corporate Store News, Midwest
SpartanNash Will Reopen Three N.D. Stores Under Family Fare Banner
SpartanNash invested $4 million to remodel two Econofoods stores in Dickinson, N.D., and one Sun Mart in West Fargo, N.D., and rebrand them as Family Fare Supermarkets. During all three ribbon-cutting ceremonies in late August, SpartanNash officials will thank the communities for their support and continued patience during the remodeling, and distribute pallets of backpacks and […]