The Kroger Co. has introduced OptUP, a new, data-driven app that helps customers make more informed, healthier purchase decisions. “Kroger’s new OptUP app is transformational for the food retail industry,” said Collen Lindholz, Kroger’s president of pharmacy and The Little Clinic. “The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler.” […]