The Kroger Co.’s new style brand, Dip, is rolling out nationwide to 300 Fred Meyer and Marketplace format stores. “Dip creates a new experience for our customers, focusing on a thoughtfully designed and curated collection that is simple, stylish and affordable,” said Christina Groth, Kroger’s VP of general merchandise. “During the product development process, we were intentional […]
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Kroger Launching ‘Dip’ Apparel Brand With Fashion Designer Joe Mimran
The Kroger Co. has developed a new apparel brand, Dip, in partnership with fashion designer Joe Mimran. Known for the Club Monaco, Joe Fresh and Pink Tartan brands, Mimran brings 30 years of industry expertise to the exclusive clothing line that “makes effortless style easy and affordable to achieve,” says Kroger. “We’ve worked closely with Joe […]