Newly released consumer research by Food Marketing Institute (FMI) and its insights provider IRI reveals that food retail private brands have greater influence on where grocery customers shop. Today, 46 percent of consumers say store brands influence their store choice, versus just 35 percent three years ago, and private brands are gaining fans across a […]
Tag: Doug Baker
Posted inAssociation News, Frozen Food, Grocery News, Home Page Slider, National
AFFI And FMI Release Inaugural 2019 Power Of Frozen
The American Frozen Food Institute (AFFI) and Food Marketing Institute (FMI) have released an inaugural exploration into the consumption, purchase drivers and use of frozen foods. The Power of Frozen 2019 identifies megatrends influencing frozen food purchases, including convenience, taste, variety, and claims and attributes. “The frozen food aisle is in the midst of a strong comeback,” said AFFI President and CEO […]