As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice. The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG […]
Tag: AWG Brands
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Unveils 35 Products To Boost Holiday Sales
Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice. The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG, University Of Illinois Collaborate On Data Research Projects
Associated Wholesale Grocers Inc. (AWG) has collaborated with the Gies College of Business at the University of Illinois Urbana-Champaign on two data research projects for the 2024-25 school year. These initiatives supplement AWG with sophisticated analytics, strategy recommendations and an AI dashboard. At the same time, participating students gain valuable, real-world experience, enhancing their career […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Items To Cater To Consumer Trends
AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]