Austin, Texas-based Vital Farms, a Certified B corporation that offers a range of ethically produced foods nationwide, has expanded Stephanie Coon’s role to SVP of people and strategy. In this newly created role, Coon will lead Vital Farms’ people function in addition to her current team, which includes strategy, project management and new ventures. “As […]
Category: Southwest
The Shelby Report of the Southwest covers grocery retailers, wholesalers and suppliers in Arkansas, Colorado, New Mexico, Oklahoma and Texas. Follow the latest store openings, remodels, leadership changes and market news from the region.
Bayou City Hemp Co. Launches Ranch Water – Flavored CBD Seltzer
Houston, Texas-based Bayou City Hemp Co., a hemp processing and extraction company, has released its first CBD seltzer under its flagship brand, Mixer Elixir. The seltzer is a non-alcoholic, zero-calorie and zero-sugar sparkling water. Ranch Water contains 25mg of hemp-derived CBD and is designed as a ready-to-drink beverage or cocktail mixer. The CBD used in Mixer […]
United Supermarkets Teams Up With Texas Blue Sand Project
Residents of Lubbock, Texas joined United Supermarkets, One Voice Home, Voice of Hope and Open Door to participate in its community sand spread as part of the Texas Blue Sand Project, an initiative to raise awareness about human trafficking in the state of Texas. January is Human Trafficking Awareness Month. On Jan. 13, The United […]
Reasor’s Finalizes Agreement To Join Brookshire Grocery Co.
Tyler, Texas-based Brookshire Grocery Co. and Oklahoma-based Reasor’s LLC have finalized their agreement first announced in November. With the confirmed support from the company’s Employee Stock Ownership Program, the stores are now a new division of BGC. These stores will continue to serve the greater Tulsa area under the Reasor’s name and with its team. With […]
Walmart Partners With Plenty Unlimited For Fresh Produce
Bentonville, Arkansas-based Walmart has signed an agreement to invest in Plenty Unlimited Inc., an indoor vertical farming company, as part of their $400 million Series E funding round subject to a regulatory approval. Walmart’s equity investment is part of a broader strategic partnership to utilize Plenty’s indoor vertical farming technology platform to deliver fresh produce […]
7-Eleven Launches 7NOW Gold Pass
Irving, Texas-based 7-Eleven has introduced 7-Eleven Delivery through its 7NOW app. With the new 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on a choice of more than 3,000 products. For $5.95 a month and no added delivery fee, the company says that customers can get their orders in about 30 minutes, adding that the 7NOW […]
Silk Unveils New Plant-Based Nextmilk Beverage
Broomfield, Colorado-based Silk has added a new plant-based beverage called Silk Nextmilk. This offering is formulated to meet dairy-lovers’ taste expectations through a blend of plants designed to deliver on key attributes of dairy milk, like taste and texture. Silk Nextmilk is a source of six key nutrients found in dairy, including calcium, vitamin D, […]
Stryve Foods Makes U.S. Tennis Pro Fritz Brand Ambassador
Plano, Texas-based Stryve Foods Inc. has partnered with Taylor Fritz, an American tennis professional, as its newest brand ambassador. The 24-year-old Fritz is currently the Association of Tennis Professionals’ No. 23 ranked tennis player ahead of his competition in men’s singles at the 2022 Australian Open. Through this partnership, Fritz hopes to help educate consumers […]
Walmart Selects Olive Branch, MS For New Fulfillment Center
Bentonville, Arkansas-based Walmart will build a fulfillment center in Olive Branch, Mississippi to support its rapidly increasing supply chain network and e-commerce business. The facility will be a 1 million-plus-square-foot fulfillment center, located at 10480 Marina Drive. The center will create approximately 250 full-time, permanent jobs across the region. “Walmart is proud to welcome its […]
TimeForge Tackling Labor Challenges
by Eric Pereira / content creator With the ongoing food retail industry labor shortage across the United States, TimeForge is helping grocers, wholesalers and suppliers find new labor through assessment, optimization and accountability. A labor management platform, TimeForge specializes in retail and foodservice full-employee-lifecycle management. It’s also an operations platform that handles HR. “With the […]
Sam’s Club Debuts Big Game Commercial Featuring Kevin Hart
Bentonville, Arkansas-based Sam’s Club will debut its first Big Game ad with the help of comedian and actor Kevin Hart alongside his Laugh Out Loud Network. The ad is part of a campaign on game day highlighting Sam’s Club’s services and merchandise members. “The timing was right for us. Sam’s Club has had extraordinary momentum […]
Grocery TV Expands Reach In Northeast With Wakefern Partnership
Austin, Texas-based Grocery TV added 4,000 point-of-sale displays to its digital advertising network by partnering with retail wholesaler Wakefern Food Corp., including supermarkets: ShopRite, Price Rite, Price Chopper and Ideal Food Basket. Grocery TV advertising is now available in all 50 states and expects to add 8,000 more displays by the end of 2022. “As […]
Lay’s Celebrates Football With Golden Grounds
Plano, Texas-based Lay’s Golden Grounds is celebrating fans who rally for their teams season after season by bringing the field to them. Representing the legacy of 29 NFL teams from coast to coast, Lay’s Golden Grounds chips are the same Lay’s taste but this time are made with a special salute to their favorite teams. Lay’s created the […]
BuzzBallz Sponsors Bulls; Names One After Cocktail Flavor
Carrollton, Texas-based BuzzBallz LLC/Southern Champion has sponsored two professional bulls, marking uncharted territory for the company. “We met … Cord McCoy – one of the guys that does pro rodeo and raises bulls – and his buddy, Sammy Andrews, who had some bulls for sale that were on the PBR circuit,” said Merrilee Kick, CEO […]
Kiosk, UST To Feature Touchless Vision Checkout at NRF Big Show 2022
UST, a leading digital transformation solutions company, has partnered with Louisville, Colorado-based Kiosk Information Systems to create an innovative self-service Retail AI Vision Checkout platform. The edge compute infrastructure provides consumers with autonomous 24 x 7 operational store access. The touchless checkout solution includes voice and gesture-based UI checkout interaction alternatives, combined with flexible payment […]
Sifter Powers New Walmart ‘Shop-by-Diet’ Tool
Sifter SP Inc. is teaming up with Walmart to make it easy for customers to reach personal wellness goals while grocery shopping at Walmart online and in-store. More than 200 million consumers are said to be adhering to a diet or health-related program, while 85 million are reported to have allergies or food avoidances when […]
Avocados From Mexico Launches Campaign And Digital Experience
Dallas, Texas-based Avocados From Mexico is headed back to the Big Game with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint. AFM’s 2022 Big Game campaign will feature digital events like the “House of Goodness” digital experience and an in-store QR code that drive directly to the brand’s website through […]
Nature Nate’s Launches Advertising Campaign – Ingredients: Honey
McKinney, Texas-based Nature Nate’s Honey Company has launched a national brand awareness campaign called “Ingredients: Honey.” “It’s no surprise that once consumers try pure honey, it becomes their favorite sweetener. Yet, only 42 percent of American households buy honey today,” said Nathan Sheets, founder and CEO of Nature Nate’s. “By launching a bold campaign, we’re […]
Einstein Bros. Launches Take & Toast Line For National Bagel Day
Lakewood, Colorado-based Einstein Bros. is making its bagels more available by bringing its Take & Toast Bagels to Walmart shelves in more than 3,500 locations nationwide, in time for National Bagel Day on Jan. 15. The bagel shop has developed a first-of-its-kind bagel offering for the grocery store space. Take & Toast Bagels are the closest and most […]
Antone’s Po’ Boys Expands On Footprint With Dallas-Fort Worth Roll Out
Antone’s Famous Po’ Boys has ramped up operations, expanding its footprint across the Dallas-Fort Worth metroplex. The Houston-based brand has rolled out its operations across the DFW and Shreveport, Louisiana areas in more than 100 supermarkets in North Texas and East Louisiana. The homegrown po’ boy company expanded in December 2021 to select Kroger, Tom […]
