Ask the Experts | The Shelby Report

Category: Ask The Experts

Why Retailers Should Lean Into Sweet Baked Goods Right Now – Don’t Pull Back

JTM Foods CEO Monty Pooley sees green shoots in Q1 2026 and a category that rewards merchandising intensity — not retreat — in noisy conditions. The first quarter of 2026 brought what Monty Pooley calls “green shoots” to the sweet baked goods category – early indicators that, after a difficult 2025, conditions are improving for […]

Performance Driven And The Power Of One

Q&A with Jill Blanchard, President of OSMG What has “national coverage” traditionally meant for grocery brands? This can mean different things depending on the size and distribution of a brand. If you’re an emerging brand, national coverage is viewed as getting that initial distribution and then having the ability to scale that nationally. Typically national […]

What It Really Takes To Compete As An Independent Grocer In 2026

Valley Farm Market has been a fixture of East County San Diego since 1956. Derek Marso – third-generation owner, former NFL player and self-described servant leader – took over the family store with one conviction: independent grocers don’t have to compete on price. They compete on experience, specialization, and speed. Under his leadership, Valley Farm […]

Standardizing Banana Quality Across Multiple Retail Locations

Today’s state-of-the-art ripening rooms allow you to consistently ripen truckload after truckload of bananas with unparalleled uniformity and precision. Yet all too often we continue to see inconsistencies in quality from DC to DC and store to store. This can take a surprising toll on sales and profit. To give us a better understanding about […]

Innovation: The Key To Longevity For Natural And Specialty Brands? 

What role does innovation play in helping natural and specialty brands achieve long-term relevance and growth? Natural and specialty brands face increasing pressure to innovate not just to stand out, but to survive. Innovation has become critical for two main reasons: consumers demand better-for-you products with attributes that don’t currently exist in the category, and […]

Real-Time Insight For Real Results: Giving Independent Grocers Control Over The Decisions That Drive Profit

Independent grocers operate in one of the most demanding areas of retail. Margins are tight, labor is unpredictable and vendor costs can change without warning. Yet many store leaders still rely on month-end reports or spreadsheets that arrive long after the moment to adjust has passed. That delay makes it harder to lead with confidence. […]

Ask The Experts: Ryan Draude, Giant Food

Ryan Draude has spent nearly 15 years building nationally-recognized loyalty programs at brands like Choice Hotels, RITE AID, and now Giant Food — where he currently serves as the head of loyalty.  But as cross-shopping, value-seeking behavior becomes the norm, earning loyalty from grocery shoppers is getting harder every day. We spoke with Ryan about […]