Mars Wrigley has launched Snickers Cinnamon Bun, which is starting to hit Walmart shelves this October. Giving a nod to the fall and football season, Snickers Cinnamon Bun brings the flavor of warm-from-the-oven cinnamon rolls into the Snickers chocolate bar. The newest flavor features cinnamon bun-flavored nougat mixed with peanuts and topped with caramel, all […]
Category: Snacks Brands
Snack news for grocery retailers: new items, brand news, sales trends and merchandising for salty snacks, candy and more.
See more center store coverage in Aisle Watch.
Starburst Releases Official ‘Little Lad’ Halloween Costume
Mars Wrigley’s Starburst, based in Newark, New Jersey, is releasing official “Little Lad” Halloween costumes in celebration of the brand’s 14-year-old Starburst Berries & Creme advertisement, which has recently gone viral on social media. The Starburst Little Lad costumes will closely resemble the “Little Lad” outfit seen in the original advertisement, including an official Little […]
Haribo Launches New Rainbow Worms and Z!NG Sour Kicks
Haribo is adding to its growing portfolio of gummies by introducing two new varieties – Rainbow Worms and Z!NG Sour Kicks. After hearing from fans around the U.S., Haribo has added its own spin on gummi worms with the new Rainbow Worms. Each worm has a unique five-color rainbow effect and features three flavors: black […]
New Pop Bitties Sweet Potato Chips Launch In Two Flavors
Mark’s Mindful Munchies, known for its Pop Bitties Air Popped Ancient Grain Chips, has released a new line of simple, wholesome, salty snacks: Pop Bitties Sweet Potato Chips. The crunchy, better-for-you air-popped chips showcase the naturally rich taste of sweet potatoes and the earthy flavor of brown rice. Available in two flavors, Sea Salt and Cracked Pepper & Sea […]
Kazoo Snacks Releases World’s First Water-Saving Tortilla Chip
The newest innovation to join the upcycled food movement is Kazoo Snacks – the first water-saving tortilla brand. Every bag of Kazoo Tortilla Chips is made using 40 percent upcycled corn germ, repurposed from the nation’s massive corn starch industry which produces germ as a by-product. Reclaiming and upcycling reduces Kazoo’s water footprint by at least 20 gallons […]
Celebrate National Chewing Gum Day With Jelly Belly Sugar-Free Gum
Jelly Belly, headquartered in Akron, New York, is celebrating National Chewing Gum Day on Sept. 30 with its new sugar-free gum in four flavors including Very Cherry, Watermelon, Island Punch and Berry Blue. Jelly Belly enthusiasts can snag the new gum in a traditional blister pack of 12, found at Party City and Speedway locations […]
Hershey Launches Its Largest Lineup Of Holiday Innovations Yet
Hershey has taken inspiration from classic holiday treats and transformed its candies to create the largest lineup of holiday innovations ever, including Reese’s Peanut Brittle Flavored Cups – the first Reese’s holiday flavor – and Kit Kat Gingerbread Cookie Flavored Miniatures. Adding to the holiday season, Hershey’s Kisses and Dr. Seuss’s The Grinch are partnering […]
Snickers To Reward Fans For Sharing Rookie Mistakes This NFL Season
Snickers has unveiled a new program to get fans even more excited for football season – “Snickers Rookie Mistake of the Year.” The program will celebrate the rookie mistakes that fans share during the NFL season, because maybe they just needed a Snickers. A rookie mistake isn’t an error that occurs due to bad luck, […]
Twix Shakers Seasoning Blend Launching In September 2021
B&G Foods has launched Twix Shakers Seasoning Blend, the first official seasoning blend to feature the taste of the Twix chocolate bar. Twix Shakers Seasoning Blend combines the bar’s crunchy cookie, caramel and milk chocolate flavors to create the flavor of Twix that lovers of the chocolate bar can shake on just about any treat. […]
Mars Wrigley Unveils New Twix Salted Caramel Flavor
Newark, New Jersey-based Twix has unveiled Twix Salted Caramel for those who don’t want to choose between a sweet or salty treat. Featuring salted caramel, crunchy cookie and a milk chocolate coating, Twix Salted Caramel takes the flavors of the classic Twix bar and adds a pinch of salt for a new sweet and salty […]
Goldfish Unveils Jalapeño Popper Crackers And JNCO Jeans Partnership
Goldfish crackers, headquartered in Norwalk, Connecticut, says its new limited-edition flavor hitting is shelves this fall: Jalapeño Popper. The new flavor offers a bold, cheesy taste with a slight kick of heat. In addition to the new limited-edition crackers, Goldfish has partnered with JNCO, the denim brand that became a phenomenon in the 1990s is […]
Mars Wrigley Introduces Aerated Gummies – Starburst Airs
Newark, New Jersey-based Starburst has released its latest innovation, Starburst Airs – a next generation aerated gummi candy that will begin hitting shelves this fall. Different from typical gummi candy, Starburst Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of Starburst. The new product is where original Starburst […]
Anderson To Host ‘Chocolate Meltdown: Hershey’s After Dark’
Locking skilled pastry chefs inside the famed Hersheypark after dark and watching them compete to create the most mind-bending chocolate showpieces is all part of the competitive fun in the new primetime series, Chocolate Meltdown: Hershey’s After Dark. The four-episode series, produced in partnership with Hershey’s, premieres at 10 p.m. Sept. 27 and is hosted by Sunny Anderson, who challenges the […]
Snak King CEO Inducted Into SNAC International 2021 Circle Of Honor
Snak King CEO Barry Levin has received the Circle of Honor Award for his outstanding contributions to SNAC International, the snack industry and his accomplishments in growing Snak King. The presentation was made Aug. 23 at SNAXPO21 in Charlotte, North Carolina. “Congratulations to Barry Levin and the entire Snak King family on this outstanding honor,” said […]
Gone Rogue Offers Snack World New Turkey Bites
Land O’Frost Inc., a brand of pre-sliced deli meats and a producer of specialty meats headquartered in Munster, Indiana, has added All-Natural Turkey Bites to its selection of protein-centric snacks under its brand Gone Rogue. “Our team is always in the pursuit of ‘better’ – better ingredients, better snacking and better fuel for that on-the-go […]
Farm Rich Names Roberts Its First ‘Chief Cheese Officer’
This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role. In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus […]
Mars Wrigley Treats Fans With Limited-Edition Skittles Shriekers
New limited-edition, Skittles Shriekers are hitting shelves nationwide, just in time for Halloween. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. “Skittles is always looking for new ways to surprise fans with unexpected flavor experiences,” said Tanya Berman, Mars […]
Good Housekeeping Magazine Recognizes Nature’s Garden Probiotics
Good Housekeeping Magazine has chosen Nature’s Garden Probiotic Apricots as one of its 2021 Healthy Snack Award recipients. The product met strict nutritional criteria with a focus on wholesome ingredients. Nature’s Garden Probiotic Apricots hit store shelves in December 2020. This award builds on the momentum of the brand’s extensive line of probiotic dried fruit […]
Mars Wrigley Introduces New M&M’S Crunchy Cookie
M&M’S has unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a crunchy center covered in milk chocolate, all wrapped in the M&M’S candy shell. M&M’S Crunchy Cookie taps into America’s favorite cookie, chocolate chip, and offers a treat with the taste and texture of M&M’S. “M&M’S has a long history of developing innovation […]
Chewy Chips Ahoy! Launches Fudge Filled Cookies Inspired By Hershey’s
Chips Ahoy! is giving fans an all-new satisfyingly sweet snack to bite into this summer. The Chewy Chips Ahoy! Fudge Filled Cookies brings the iconic taste of Chips Ahoy! combined with Hershey’s fudge flavor they will love with a rich fudge-filled center. The new combo, when combined with ice cream for the ultimate summer sundae, […]
