Chicago, Illinois-based Egglife Foods has launched a creative campaign aiming to drive awareness, familiarity and loyalty for its egg white wraps. The campaign will span across a variety of consumer touchpoints, including connected TV/streaming, online video, social media, display, out-of-home, search, influencer relations and public relations, with a 43 percent increase in marketing investment versus […]
Category: Dairy News
The Shelby Report covers the dairy category for grocery retailers nationwide, from milk, cheese and yogurt trends to plant-based alternatives, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
SFA Welcomes American Cheese Society As Cheese Pavilion Sponsor
The American Cheese Society will be the official sponsor of the cheese pavilion at the Specialty Food Association shows this year. Operating under safety protocols, the 2022 Winter Fancy Food Show will run Feb. 6-8 at the GBAC-certified Las Vegas Convention Center and will feature specialty food and beverages from domestic and international exhibitors and educational programming. The 2022 Summer Fancy […]
Atalanta Launches Snowdonia Rock Star Cheddar Cheese
Elizabeth, New Jersey-based Atalanta has announced Snowdonia Cheese Company’s first vintage cave-aged cheddar, adding to its range of award-winning, contemporary cheeses crafted in the Welsh tradition. Snowdonia partners exclusively with Atalanta to bring this cheese from North Wales to the U.S. market. Formed by the family of third-generation dairy farmers, Snowdonia Cheese uses local natural […]
Central Market Offers Pepe Saya Artisanal Butter For Limited Time
Texas-based Central Market has announced the limited launch of artisanal butter Pepe Saya. It’s a Central Market exclusive that’s taken six months to bring to the United States. Creamy, with a rich yellow color, Pepe Saya butter is the creation of Pierre “Pepe” Issa, a master butter maker, fascinated by different ways of preserving cream. […]
Bubbies Ice Cream Expands Distribution In Publix
Phoenix, Arizona-based Bubbies Ice Cream has announced new distribution for its three most popular flavors – Mango, Strawberry and Passion Fruit – in Publix Super Markets. The expansion of its Mochi Ice Cream at the conventional grocer is in response to surging consumer demand, the company said. Publix adds to the growing list of natural […]
Hart Dairy Secures $20M To Fuel Pasture-Raised, Grass-Fed Movement
Waynesboro, Georgia-based Hart Dairy has raised a $20 million investment to advance the long-term trajectory of the company. The dairy is the largest single-source producer of pasture-raised and grass-fed 365 days per year milk in North America. The funding round includes a $13 million lead investment by KAL Investment Group to cultivate the continued growth […]
Clover Sonoma Partners With Alpina To Facilitate Growth In U.S. Market
Petaluma, California-based Clover Sonoma has entered into a partnership with Alpina, a family-owned food company based in Colombia. Both family-owned companies hold a shared vision for the future of dairy and that means taking a global perspective. The alliance will support the growth of Clover Sonoma’s business operations, sustainability efforts and product innovation, while strengthening […]
Kroger, Kipster Farms To Bring World’s First Carbon-Neutral Eggs To U.S.
The Kroger Co. and Kipster Farms, an award-winning egg production system founded in The Netherlands, are partnering to bring the world’s first carbon-neutral, cage-free eggs to retail shelves in the U.S. “Simple Truth is excited to partner with the innovative team at Kipster to further elevate our brand’s purpose to be a force for good,” […]
