The Kroger Co. has announced that rewards program members now have more flexibility in how they use their rewards, with the ability to redeem Points for dollars off groceries in-store and online in addition to fuel discounts at the pump. What were previously called “Fuel Points” are now simply “Points,” giving members a choice in how they save.
“We’re excited to help customers stretch their budgets and give more choices in how they use the rewards they earn shopping with us,” said Megan Shaffer, group VP of customer growth and strategy at Kroger. “Whether they’re saving up to $35 on their next fill-up or taking dollars off their grocery bill, customers can now choose the savings that matter most to them.”
Members earn one Point for every $1 spent with a reward card in store or online for pickup or delivery. Points can be earned on everyday purchases, qualifying gift cards and qualifying prescriptions and during special Point events. Boost members earn double Points on purchases, along with membership benefits such as free delivery.
For redemptions, members can save 10 cents per gallon at the pump for every 100 Points redeemed, up to $1 per gallon. Members can now also redeem Points for $1 off groceries for every 100 Points, up to $10 per day. To redeem the grocery discount, customers must log into their digital account at Kroger.com or the Kroger app and apply Points before checkout.
The company is offering limited-time summer earning events, including 4X Points on Fridays through July 24, 4X Points July 1-4 and 4X Points on Private Selection products with a digital coupon through July 18, according to Kroger.
Members can view their Points balance and redeem rewards by logging into their digital account at Kroger.com or the Kroger app, and customers can join the program for free at Kroger.com.