Kraft Natural Cheese has launched its new Lactose‑Free product line, expanding its portfolio to meet growing demand for dairy options that support a range of dietary needs.
Available in three varieties – Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese, and Mozzarella String Cheese – each new product is made with real dairy and delivers the familiar Kraft flavor with 0 grams of lactose. The products are crafted with added lactase, an enzyme commonly used in lactose‑free milk that helps break down lactose.
The shredded varieties come in a resealable pouch and melt easily into recipes such as pastas, wraps, salads and baked potatoes. The Mozzarella String Cheese offers a convenient on‑the‑go snacking option with 12 individually-wrapped portions per bag.
“As consumer needs continue to evolve, we are focused on delivering products that make it easier for more people to enjoy the foods they love,” said Dhriti Batra, director of Kraft Natural Cheese at Lactalis Heritage Dairy.
“Our Lactose‑Free shreds and string cheese bring the same trusted taste and quality that Kraft Natural Cheese is known for, but now in a way that fits seamlessly into more lifestyles and everyday routines.”
The new line is now available at select national retailers, with additional doors to follow in the coming months.
For independent grocers, the launch signals a growing mainstream appetite for lactose‑free dairy. The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) estimates that between 30 and 50 million Americans are lactose intolerant, yet many continue to avoid dairy or seek alternatives. Kraft’s entry into the segment with a trusted brand name gives independents a reason to expand their better‑for‑you cheese sets.
Unlike plant‑based alternatives, these products are still real dairy, which appeals to customers who want the taste and protein of traditional cheese without digestive discomfort. Independents should consider placing the new Kraft lactose‑free items near natural cheese products and also cross‑merchandising them with lactose‑free milk or yogurt for a dedicated “free‑from” section. The string cheese format, in particular, can be positioned in lunchbox‑friendly displays or near deli counters for grab‑and‑go sales.
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