Allegiance Retail Services has launched PrepPal, an AI-powered meal planning platform that converts weekly circular promotions into shoppable five-day meal plans with integrated grocery lists.
At the center of the experience is Aiden, PrepPal’s branded digital chef created by Allegiance. Leveraging artificial intelligence, Aiden analyzes weekly promotional items and assembles budget-conscious meal plans built entirely around featured deals.
The promotion-first approach aims to encourage list building, larger baskets and repeat weekly engagement.
“PrepPal evolved from how we think about promotions and driving healthier food choices,” said Joseph Fantozzi, president and COO of the Iselin, New Jersey-based retailer-owned grocery cooperative.
“Instead of asking shoppers to figure out how to use weekly deals, Aiden is showing them – clearly, simply, and in a way that drives action. Those actions translate directly into list building, cart completion and repeat engagement for our retailers.”
Connecting promotions to meal planning
The platform connects promotions directly to real-world meal planning, helping shoppers save time and money while supporting retailer engagement and sales performance. Recipes maximize savings by using items featured in weekly circulars.
“Retail media and promotions are most effective when they solve a real customer problem,” said Donna Zambo, EVP and chief information and marketing officer, ARS.
“Aiden turns promotional storytelling into practical application by helping shoppers use weekly deals, while strengthening promotional performance across digital and in-store channels.”
The new solution was developed by Allegiance for its member retailers, which include independent supermarkets operating under banners including Foodtown, Freshtown, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets and Shop n’ Bag.
Allegiance Retail Services supports independent supermarkets for retail success by providing them with marketing, advertising, technological and merchandising support.
[RELATED: Instacart Expands ARS Partnership With Omnichannel Technologies]