Last updated on December 26th, 2024
Fresh Express is launching the Fresh Start Challenge, aiming to empower consumers to embrace the new year with intention and energy.
The 2025 Fresh Start Challenge will encourage participants to focus on holistic well-being through a series of themed weekly challenges designed to help them prioritize their health and lifestyle goals.
Fresh Express is offering early access to the program through Dec. 31, giving participants a chance to download the weekly challenges and win prizes. The official challenge runs Jan. 6-Feb. 5, with weekly giveaways including products, gift cards and a Fresh Express Fitness Tips book.
Grand-prize winners will receive a wellness-themed prize package featuring a walking pad, meditation app subscription, pickleball set and gift cards. The program blends practicality with motivation, offering tools, resources and rewards to help participants.
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“The Fresh Start Challenge campaign offers easy, actionable tips to be healthier and start the new year feeling refreshed and ready to meet your goals,” said Robin Bell, marketing manager at Fresh Express.
“By committing to the daily Fresh Start Challenges, such as incorporating more greens into your meals or sharing a photo of your post-workout salad, making healthier choices is less overwhelming and a lot more fun.”
Fresh Express offers more than 100 varieties of innovative salads to support consumers as they work toward meeting or maintaining their wellness goals, ranging from fresh, leafy greens to premium, chef-crafted chopped salad kits. It’s latest offering, hot or cold salad and noodle meal kits, can be prepared in under five minutes and is available in Asian-inspired flavors such as Korean Sesame and Asian Sweet Ginger.
With more than 380 recipes available on freshexpress.com, consumers can find mealtime inspiration for any occasion.
The Fresh Start Challenge campaign will be further supported by digital advertising, in-store signage, coupons and social content from influencers and experts.
