The National Grocers Association (NGA), along with sponsoring partners Kellanova and Unilever, celebrated the winners of the annual NGA Creative Choice Awards contest Feb. 25 during the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas, Nevada. Recipients of the awards, which honor the best marketing and merchandising programs in the independent […]
Category: Marketing News
Posted inSnacks Brands, Marketing News, National
Mars Appoints Jacobs As VP, Marketing For Food, Nutrition Segment
Mars Inc. has appointed CPG industry veteran David Jacobs as VP of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America. “We’re excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly […]
Posted inExecutive News, Hy-Vee, Marketing News, Midwest
Mazza Promoted At Hy-Vee, Will Oversee RedMedia
Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]
Posted inMarketing News, Albertsons, West
Albertsons Media Collective Launches API Offering, TransUnion Partnership
Albertsons Media Collective, the retail media arm for The Albertsons Cos., has launched an API (Application Programming Interface) that will enable advertisers to integrate the grocer’s campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is also partnering with TransUnion to offer advertisers TruAudience marketing mix modeling (MMM) […]
Posted inMarketing News, Corporate Store News, West
Grocery Outlet Begins ‘Free Groceries For Life’ Sweepstakes
Grocery Outlet has launched a “Free Groceries for Life” sweepstakes, where customers can enter for a chance to win a range of prizes, including a lifetime of free groceries. “This sweepstakes puts the treasure in treasure hunt,” said Eric Lindberg, chairman and interim president and CEO of the California-based company. “We are absolutely thrilled to […]
Posted inThe Kroger Co., Executive News, Marketing News, Merchandising News, Midwest
Kroger Names Adcock Chief Merchandising, Marketing Officer
The Kroger Co. has promoted SVP of Operations Mary Ellen Adcock to chief merchandising and marketing officer, succeeding Stuart Aitken, who is stepping down as SVP, chief merchandising and marketing officer to pursue other professional opportunities. Aitken will remain in his role at Kroger through Dec. 31. “Mary Ellen is a respected leader both within Kroger and […]
Posted inMarketing News, Amazon Fresh, Feature, Southeast, Whole Foods
Diversification Helps Acosta Group Connect Shoppers With Brands
The core purpose of Acosta Group is to “help connect shoppers with brands that they love, anywhere that they want to buy them, in this omnichannel environment,” said Darian Pickett, chief global client officer for the company, during an interview at the NACS Show in October with The Shelby Report’s Jan Meade. Understanding today’s shoppers […]
Posted inExecutive News, Marketing News, Midwest, SpartanNash
SpartanNash Welcomes Storm As SVP, CMO
SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty. Storm joins SpartanNash following an 18-year career with Kellogg’s and its spin-off Kellanova, where she was most recently VP of commercial strategy. Prior to that, Storm […]