C&S Wholesale Grocers is partnering with Upside to bring new and infrequent shoppers to company-owned stores like Piggly Wiggly and Grand Union, as well as independent grocers across its network, driving repeat visits and measurable sales growth. Upside, a digital marketplace that connects consumers with retailers through personalized cash-back offers, helps drive incremental sales and […]
Category: Marketing News
Posted inCorporate Store News, Marketing News, Merchandising News, News, Northeast, Stop & Shop
Stop & Shop Begins Price Reductions In Eastern MA Stores
Stop & Shop is reducing prices on thousands of items at all 88 stores across eastern Massachusetts beginning Aug. 22, with the rollout expected to be completed by the end of the month. With this latest effort, Stop & Shop will have lowered prices on national brands and private label products at all 116 of […]
Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inExecutive News, Association News, Frozen Food, Marketing News, National, News
AFFI Hires Meredith As Director Of Marketing, Communications
The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Posted inMarketing News, News, Northeast, Stop & Shop
Stop & Shop Introduces New Brand Campaign To Reinforce Value
Stop & Shop is introducing a new campaign, “Good Things Are in Store,” rooted in the’s brand motto to “Feed the Moment” and focused on rebuilding trust and reinforcing its role in helping customers get more for their money. At the heart of the campaign is Justin, a hyper-enthusiastic employee who shares the ways Stop […]
Posted inMarketing News, Executive News, News, Southwest
Schraad Sales & Marketing Names New President Of Sales, Strategy
Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as president of sales and strategy. Thompson most recently served as chief strategic officer, leading company-wide initiatives spanning business planning, analytics and organizational development. He joined Schraad in January 2021 as VP of corporate strategy – center store. The following year, he was promoted to […]
Posted inExecutive News, CERTCO Inc., Marketing News, Midwest, News
Certco Taps Atkins As Director, Retail Advertising, Marketing
Madison, Wisconsin-based Certco Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team. This is the latest strategic move as Certco Inc. continues expanding its work to grow sales for supplier brands and to increase retailer customer engagement. In June, Justyne Uribe was promoted to EVP of marketing and merchandising. “Whitney brings […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]