AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Category: Frozen Food
Posted inFrozen Food, Association News, National, News
Study Reveals How Social Media, In-Store Experiences Drive Frozen Food Discovery
The National Frozen & Refrigerated Foods Association (NFRA) has released findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025. Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase […]
Posted inBakery News, Frozen Food, News, Southeast
Southeastern Grocers Wins Big At National Pie Championship
Southeastern Grocers LLC (SEG) received six first-place blue ribbon awards at the National Pie Championships hosted by the American Pie Council. Competing against top industry bakers across North America, the following Southeastern Grocers’ pies garnered honors in the commercial baker division: Caramel Apple Pie, 8-inch; Chocolate Cherry Pie, 8-inch (select stores); Peaches and Cream Pie, […]
Posted inFrozen Food, Association News, National, News
AFFI Leads Frozen Food Advocacy At 2025 Government Action Summit
Frozen food business leaders came together April 1-3 for advocacy and Congressional outreach during the American Frozen Food Institute’s (AFFI) Government Action Summit in Washington, D.C. Attendees spoke with their Congressional offices about the benefits of frozen food, addressing how it is a solution in nutrition access. Freezing locks in nutrition and flavor, which helps the […]
Posted inAssociation News, Frozen Food, National, News
NFRA Convention To Spotlight Innovation, Leadership, Industry Growth
The National Frozen & Refrigerated Foods Association (NFRA) has opened registration for this year’s NFRA Convention, taking place Oct. 18-21 at the Orlando World Center Marriott in Orlando, Florida. More than 1,700 anticipated attendees will conduct more than 6,500 business meetings over the course of three days. Of particular interest: Registration now open: The NFRA Convention […]
Posted inFrozen Food, Association News, National, News
NFRA Report: How Frozen Foods Support Evolving Cooking Habits
The way Americans cook is evolving, and the freezer aisle is leading the charge. Once seen as just a place for convenience meals, today’s frozen options provide fresh-tasting ingredients, chef-inspired meals and budget-friendly solutions for every lifestyle. And with March as Frozen Food Month, it’s a great time to explore everything it has to offer. […]
Posted inAssociation News, Frozen Food, National
AFFI-CON 2025 Sets Record For Frozen Ingredients Show
A record crowd of more than 1,600 professionals from frozen ingredient suppliers, processors, retailers and service providers attended AFFI-CON 2025, which the American Frozen Food Institute hosted Feb. 22-25 in Dallas. “As the premier frozen ingredients show, AFFI-CON brings together the global frozen food supply chain and offers unparalleled value,” said AFFI President and CEO Alison […]
Posted inFrozen Food, Association News, National
NFRA Launches First Penguin Leadership Program
The National Frozen & Refrigerated Foods Association (NFRA) has launched its First Penguin Leadership Program, a leadership development initiative designed to cultivate the next generation of leaders in the frozen and refrigerated foods industry. Alongside this milestone, NFRA has unveiled its inaugural class of industry rising stars, a group of professionals poised to shape the […]