With cherry blossoming as a standout trend across food, beauty and fashion this year, The Kroger Co. has introduced its Private Selection Cherry Harvest product line. “Private Selection’s Cherry Harvest collection truly captures the essence and craveability of the season’s must-try, highly sought-after flavor,” said Mike Murphy, group VP of center store merchandising at Kroger. […]
Category: Private Label Brands
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Re-Elects Board Chair, Welcomes New Directors
The Private Label Manufactures Association (PLMA) re-elected Kristal Sevcik, VP of business development at AmeriQual Group, as chair of its board of directors. Sevcik, who assumed the position in 2024, will serve a second one-year term. The members of the association also accepted the slate proposed by the nominating committee – Jeanine Antiporek of Refresco […]
Posted inPrivate Label Brands, Executive News, Food City, News, Southeast
Food City’s Purdy Inducted Into PLMA’s Private Label Hall Of Fame
Ross Purdy, VP of center store operations for Food City, was recently inducted into Private Label Manufacturers Association’s (PLMA) Private Label Hall of Fame in the Lifetime Achievement category. PLMA created the Private Label Hall of Fame in 2006 to recognize those who have “made significant contributions to the growth and development of the global […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG’s Best Choice Brand Celebrates 40th Anniversary
Associated Wholesale Grocers Inc. (AWG) member retailers and teammates celebrated the 40th anniversary of its flagship private brand, Best Choice, during the recent Innovation Showcase. In 1985, Best Choice debuted with a mission to help member retailers offer shoppers a line of products that could compete with national brands in quality and price. In its […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Inducts Private Label Hall Of Fame Class Of 2025
The Private Label Hall of Fame induction ceremony took place during the PLMA 2025 Annual Meeting & Leadership Conference in Scottsdale, Arizona. The class consists of nine men and women who were honored in one of three categories: Private Brand Champion Thomas Becker, who most recently served as director of proprietary brands, Circle K; John […]
Posted inSnacks Brands, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds 3 Varieties Of Peruvian Chips To Private Label Line
Natural Grocers has introduced three varieties of non-GMO Peruvian chips to its Natural Grocers’ Brand Product lineup. Peru, the birthplace of the potato, is not only the source of these chips but also a global leader in biodiversity preservation. The country has maintained a moratorium on GMOs since 2011, prohibiting their entry and production to protect biodiversity, family […]