Virginia-based Shenandoah Growers, specializing in indoor bioponic growing, has opened a new, expanded production facility in Jefferson, Georgia. The facility will pack, ship and grow fresh, certified organic herbs to meet local demand, expand Shenandoah Growers’ living organic product line and improve delivery logistics in the Southeast region. The 62,400-s.f. facility is one of Shenandoah […]
Category: Marketing News
Posted inSoutheast, Center Store, Grocery News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Posted inNational, Home Page Slider, Marketing News, New Products, Organic Natural, Produce News
The Wonderful Co. To Debut Seedless Lemons This Fall
The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall. Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety. “As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of […]
Posted inAssociation News, Independent Store News, Marketing News, Merchandising News, National, Store News
NGA Now Accepting Creative Choice Award Entries
The National Grocers Association (NGA) is requesting entries for the annual Creative Choice Awards to recognize the best marketing and merchandising initiatives in the independent grocery industry. Creative Choice award winners will be honored at The NGA Show, Feb. 23-26, 2020, in San Diego. The Creative Choice Awards are sponsored by Kellogg’s and Unilever and […]
Posted inOrganic Natural, Center Store, Grocery News, Marketing News, Northeast, Suppliers
Freshpet Says It Is Growing Along With Fresh Pet Food Category
Freshpet Inc., a Secaucus, New Jersey-based maker of fresh food for pets, says it has doubled in business in the last three years. As the pet food category overall has seen steady declines, the fresh pet food category has grown by 30 percent in the last year. Freshpet says it is currently on pace to […]
Posted inGrocery News, Grocery Industry, Home Page Slider, Marketing News, Produce News, Suppliers, West
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Posted inSouthwest, Albertsons, Dairy News, Grocery News, Home Page Slider, Marketing News, Suppliers
Lala Yogurt Smoothie Featured On Ellentube As Healthy Snack
Dallas-based Lala U.S. recently was featured on season three of Ellentube’s original series, “Momsplaining.” The series reveals the challenges of motherhood, offering tips and tricks on how to navigate parenting in today’s fast-paced culture. Lala Yogurt Smoothie with Probiotics is featured in episodes two and three as a healthy and convenient snack option. “Lala aims […]