Heritage Grocers Group has promoted Kim Cates to group VP of merchandising and Allison Garcia to group VP of marketing. Cates and Garcia will report to Suzy Monford, chairman and CEO for Heritage Grocers Group. “Both Kim and Allie bring a wealth of knowledge, innovative thinking and a deep passion for our customers and communities,” Monford said. […]
Category: Marketing News
Posted inOnline Grocery Technology, Marketing News, News, Northeast
Northeast Grocery Taps Grocery TV To Elevate In-Store Experience
Northeast Grocery Inc., the parent company of Market 32, Price Chopper and Tops Friendly Markets, has partnered with Grocery TV to elevate its in-store experience. Through the partnership, Grocery TV will power digital screens in Northeast Grocery’s 300 stores across its six-state footprint, introducing more engaging promotions to shoppers. Grocery TV’s consultative approach resulted in […]
Posted inMarketing News, Merchandising News, National
The Price Optimization Edge Independent Grocers Need
Sponsored content You’re up against some big challenges. Grocery pricing is tough. Rising costs are squeezing margins, competition is heating up, and shoppers are expecting great value and an exciting assortment. How can you stay on top? The answer’s simpler than you might think. Price optimization powered by competitive intelligence. It’s your secret weapon to […]
Posted inAssociation News, Marketing News, Merchandising News, National
NGA Salutes Creative Choice Awards Winners
The National Grocers Association (NGA), along with sponsoring partners Kellanova and Unilever, celebrated the winners of the annual NGA Creative Choice Awards contest Feb. 25 during the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas, Nevada. Recipients of the awards, which honor the best marketing and merchandising programs in the independent […]
Posted inSnacks Brands, Marketing News, National
Mars Appoints Jacobs As VP, Marketing For Food, Nutrition Segment
Mars Inc. has appointed CPG industry veteran David Jacobs as VP of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America. “We’re excited to welcome David to Mars Food & Nutrition. His impressive background in building world-leading CPG brands and leading high-performing teams aligns perfectly […]
Posted inExecutive News, Hy-Vee, Marketing News, Midwest
Mazza Promoted At Hy-Vee, Will Oversee RedMedia
Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]
Posted inMarketing News, Albertsons, West
Albertsons Media Collective Launches API Offering, TransUnion Partnership
Albertsons Media Collective, the retail media arm for The Albertsons Cos., has launched an API (Application Programming Interface) that will enable advertisers to integrate the grocer’s campaign performance data into their own measurement models for analysis. Complementing these efforts, Albertsons Media Collective is also partnering with TransUnion to offer advertisers TruAudience marketing mix modeling (MMM) […]
Posted inMarketing News, Corporate Store News, West
Grocery Outlet Begins ‘Free Groceries For Life’ Sweepstakes
Grocery Outlet has launched a “Free Groceries for Life” sweepstakes, where customers can enter for a chance to win a range of prizes, including a lifetime of free groceries. “This sweepstakes puts the treasure in treasure hunt,” said Eric Lindberg, chairman and interim president and CEO of the California-based company. “We are absolutely thrilled to […]