Kroger Precision Marketing, the retail media business of The Kroger Co., has announced a new in-store digital advertising capability powered with Barrows Connected Stores’ technology. The collaboration is billed as a shopper-centric approach to in-store media. Digital screens – built into integrated fixtures – will begin appearing across select Kroger stores, offering brands the opportunity […]
Category: Marketing News
Posted inExecutive News, Marketing News, Merchandising News, News, Southeast
Superfridge Appoints Mallahan EVP To Drive Growth
Superfridge, a Tampa, Florida-based in-store marketing and merchandising platform, has appointed Emily Mallahan as EVP. Mallahan brings extensive experience in retail strategy, marketing and technology to help Superfridge’s grocery and manufacturing partners enhance customer loyalty and drive sales. “Emily is an expert at building successful partnerships for retailers and CPG companies,” said Tom O’Reilly, CEO […]
Posted inIndependent Store News, Marketing News, News, Northeast
Market 32/ Price Chopper Launch Campaign To Drive Digital Engagement
Market 32 and Price Chopper, a division of Northeast Grocery Inc., is running an omnichannel summer promotion to be “the destination for your summer grocery and entertaining needs” through a “Summer Shines Here” campaign. Featured elements, which run through Labor Day, are designed to drive customer loyalty, boost sales and deepen digital engagement. The overarching […]
Posted inExecutive News, Marketing News, Midwest, News, SpartanNash
SpartanNash Picks Plumb For VP, Marketing, Retail Banners
SpartanNash has named Matt Plumb VP of marketing, retail banners, a new position, where he will lead shopper-focused marketing strategies for its portfolio of about 200 company-operated stores, defining brand architecture and a differentiated experience based on shopper insights. “As we continue to build shopper loyalty and enhance the in-store and online experience for Family […]
Posted inOnline Grocery Technology, Marketing News, News, Southeast
AD Retail Media, Chicory Partner To Expand Off-Site Advertising Solutions
AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Posted inIndependent Store News, Marketing News, Merchandising News, News, West
Heritage Grocers Group Promotes Cates, Garcia To New VP Roles
Heritage Grocers Group has promoted Kim Cates to group VP of merchandising and Allison Garcia to group VP of marketing. Cates and Garcia will report to Suzy Monford, chairman and CEO for Heritage Grocers Group. “Both Kim and Allie bring a wealth of knowledge, innovative thinking and a deep passion for our customers and communities,” Monford said. […]
Posted inOnline Grocery Technology, Marketing News, News, Northeast
Northeast Grocery Taps Grocery TV To Elevate In-Store Experience
Northeast Grocery Inc., the parent company of Market 32, Price Chopper and Tops Friendly Markets, has partnered with Grocery TV to elevate its in-store experience. Through the partnership, Grocery TV will power digital screens in Northeast Grocery’s 300 stores across its six-state footprint, introducing more engaging promotions to shoppers. Grocery TV’s consultative approach resulted in […]
Posted inMarketing News, Merchandising News, National
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