Grocery TV has introduced a closed-loop measurement solution for in-store retail media, enabling brands to tie their ad spend to sales more efficiently. By partnering with retailers, Grocery TV is providing brands with more actionable insights across its growing in-store retail media network. “This launch is a turning point for brands looking to fully measure […]
Category: Hy-Vee
Hy-Vee, a beloved American supermarket chain, has been at the forefront of redefining the grocery shopping experience since its inception. Founded in 1930 in Beaconsfield, Iowa, the brand has grown to become a trusted household name, known for its commitment to quality, variety, and innovation. With over 245 locations across the Midwest, the chain continues to captivate customers with its unique store structure, designed to offer more than just groceries.
Hy-Vee stores are distinguished by their expansive layouts, featuring spacious aisles and a welcoming ambiance that invites customers to explore beyond the typical grocery shopping experience. Unlike conventional supermarkets, the company goes the extra mile by integrating additional amenities such as dining areas, coffee shops, floral departments, and even fitness centers within its establishments. This innovative approach not only caters to customers’ everyday needs but also fosters a sense of community and convenience. Hy-Vee’s dedication to enhancing the overall shopping journey has earned it a loyal following and cemented its position as a trailblazer in the retail industry.
Posted inOnline Grocery Technology, Hy-Vee, Midwest
Hy-Vee RedMedia Expands Advertising With Instacart’s Carrot Ads
Hy-Vee RedMedia will enhance its advertising capabilities by using Instacart Carrot Ads, creating a more personalized experience across Hy-Vee.com. Instacart’s Carrot Ads solution will deliver advertiser demand from more than 7,000 brands, helping Hy-Vee create more relevant experiences that drive personalized customer recommendations and product discovery. The integration will give Hy-Vee RedMedia access to Instacart’s […]
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee Surpasses $1M In Support Of Hope For The Warriors Program
Hy-Vee raised $1.3 million in 2024 in support of Hope For The Warriors through its Hy-Vee Homefront initiative. Hope For The Warriors is a national nonprofit that provide services to help post-9/11 veterans, service members and military families. Hy-Vee operates more than 570 business units across nine Midwestern states, including Illinois, Indiana, Iowa, Kansas, Minnesota, […]
Posted inIndependent Store News, Health & Wellness, Hy-Vee, Midwest
Hy-Vee Health Exemplar Care Opens Clinic In Davenport, IA
The Health Exemplar Care clinic that Hy-Vee Inc. has opened at 4255 Elmore Ave. in Davenport, Iowa, is its fifth in the state. The clinic offers walk-in care to the general public from 8 a.m.-4:30 p.m. Monday through Friday. Patients of all ages can be seen for a variety of non-life-threatening conditions, including flu, fever, […]
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee, Caitlin Clark Foundation Launch Donation Campaign
Hy-Vee is partnering with the Caitlin Clark Foundation on a month-long donation campaign to end childhood hunger across the Midwest. The Caitlin Clark Foundation Round Up will take place March 1-31 across all Hy-Vee, Dollar Fresh Market and Fast & Fresh locations. Customers can round up their purchases to the nearest dollar at checkout, with […]
Posted inExecutive News, Hy-Vee, Marketing News, Midwest
Mazza Promoted At Hy-Vee, Will Oversee RedMedia
Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee Revives Market Grille Restaurants With New Food Offerings
Hy-Vee Inc. is transitioning all of its in-store restaurants to Hy-Vee Market Grille locations, with new menus for breakfast, lunch and dinner. Beginning Feb. 4, all Hy-Vee restaurants will feature the new breakfast offerings. The new menus for lunch and dinner will roll out throughout February. The transition will happen in phases, after which Hy-Vee […]
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee Reaches 100M Meals Goal For Feeding America
Hy-Vee has achieved its goal of helping to provide 100 million meals to Feeding America and 19 partner food banks serving those experiencing hunger across the Midwest. Hy-Vee surpassed this milestone after a 20-month campaign that included customer donations as well as supplier donations of food and funds. “Our customers and employees have been tremendous […]