The Kroger Co. has launched its new “Fresh for everyone” tagline and changed its logo as part of what it’s called its “brand transformation.” “Kroger’s new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our […]
Category: Marketing News
Posted inGrocery Industry, Corporate Store News, Home Page Slider, Marketing News, Southwest, Store News
United Named Official Supermarket Of Texas Tech Athletics
A new marketing partnership with United Supermarkets names the grocery chain as the “Official Supermarket” of Red Raider Athletics as well as the Texas Tech Alumni Association. The announcement was formally unveiled during an Oct. 29 press conference at Jones AT&T Stadium, featuring Texas Tech Director of Athletics Kirby Hocutt, United Supermarkets CEO Robert Taylor […]
Posted inH-E-B, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Southwest
H-E-B And San Antonio Spurs Hit Nothing But Net With New Commercials
H-E-B and the San Antonio Spurs are at it again with a lineup of fun-filled commercials, featuring slapstick performances by current players and team legends. To tip off the Silver and Black’s 2019-20 season, six commercials are rolling out in the coming weeks during regular-season games. The 30-second spots showcase a cast that includes LaMarcus […]
Posted inNortheast, Corporate Store News, Grocery Industry, Marketing News
Philadelphia 76ers And Giant Tip Off New Partnership
In time for opening day of the NBA’S 2019-20 season, the Philadelphia 76ers and Giant Food Stores formed a new multi-year partnership with an emphasis on community engagement. Through the partnership, Giant will be named an official partner of the 76ers, have a presence at the center and develop new and exciting promotions for 76ers […]
Posted inProduce News, Marketing News, Perishables, West
Sunions Growers Expect Record Crop For 2019-20 Season
Parma, Idaho-based Sunions will return later this fall and will have four times the crop this year than last, making the tearless onion’s third season the strongest yet. “With the success of last year, our growers made a significant expansion of acreage this year,” said Crop Sales Manager Lyndon Johnson. “With their support, we’re able […]
Posted inNortheast, Corporate Store News, Marketing News
Weis Markets Launches Weis HealthyBites Podcast
Weis Markets has launched a bi-weekly Weis HealthyBites podcast, hosted by two registered dietitians, to share nutritional guidance and lifestyle tips with listeners. Weis Markets Lifestyle Initiatives Manager Beth Stark and Weis Markets Healthy Living Coordinator Kathryn Long, who both have years of radio experience, host the podcast. The goal of the podcast is to share real-life nutrition tricks […]
Posted inCorporate Store News, Marketing News, Southeast
Food Lion Offering Customers An Extra $20 In Savings This Fall
Food Lion customers can earn an additional $20 in savings by shopping and using their personal MVP card through the retailer’s “Extra Slice of Savings” promotion. The promotion, already in progress, runs through Nov. 26, and offers customers a way to watch their savings grow on items they buy every day. To earn the $20 […]