“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Category: Marketing News
Posted inProduce News, Marketing News, Perishables, West
Sunions Tearless Onions Have Returned To Stores
Sunions, America’s first tearless and sweet onion, are shipping to retailers this week. Using a certification process unique to the onion category, a sensory panel determines the ship date of Sunions by following a tightly-controlled protocol including three separate tests for both flavor and tearlessness. “We don’t release the Sunions until fully approved by the sensory […]
Posted inDairy News, Marketing News, Midwest, Perishables, Suppliers
Prairie Farms Again Sponsors ‘Party On Give On’ Holiday Campaign
Through its Party On Give On! promotion through the end of the year, Prairie Farms is inviting people to enter the online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products. The Edwardsville, Illinois-based company will pick a winner each week for a grand prize […]
Posted inProduce News, Marketing News, West
Wonderful Halos Launches ‘Camp Halohead’ Animated Series
Los Angeles, California-based Wonderful Halos, America’s No. 1 mandarin brand, debuted its new family-friendly animated entertainment series called “Camp Halohead,” which is now available to watch on the “Camp Halohead” YouTube channel. Created by Wonderful Pictures, an original-content studio and division of The Wonderful Co., in collaboration with Six Point Harness Animation, “Camp Halohead” is a […]
Posted inOnline Grocery Technology, Corporate Store News, Marketing News, Northeast
Giant Choice Rewards Program Receives Three Awards
Giant Food Stores was honored with three awards during the recent 2019 Loyalty360 Customer Expo. The awards recognized the company’s new loyalty program, Giant Choice Rewards, as a leader in the customer loyalty industry, building stronger and deeper relationships with their customers in a proactive, meaningful and measurable way. Giant company officials accepted the awards during evening […]
Posted inProduce News, Home Page Slider, Marketing News, West
World Pear Day Scheduled In December, Kicking Off National Pear Month
Pear Bureau Northwest (PBNW) will observe World Pear Day for the fourth year in a row. The event kicks off National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8, World Pear Day will mark peak pear season with festivities around the world where consumers will get […]
Posted inBeverage News, Bakery News, Dairy News, Guest Contributors, Marketing News, National, Packaging News, Shelby Exclusives, Sustainability News
Sorensen: Innovation In Thought Was Lacking This Year
by Cindy Sorensen/founder and CEO, The Grocery Group Each year as I prepare to write my dairy industry “year in review” column, I reflect on the newsworthy events that occurred in the industry in the previous 12 months. This reflection often includes a look back on the following: new product introductions; ingredient, product and package […]
Posted inOnline Grocery Technology, Beverage News, C-Store News, Marketing News, Southeast
Enmarket Debuts New Headquarters In Savannah
The Savannah, Georgia-based Enmarket convenience store chain has a new home. The locally owned and operated company has moved into its new corporate headquarters building at the corner of Chatham Parkway and Highway 17 in Savannah. The 23,000-s.f. office building is the first completed phase of a larger complex on the site along one of Savannah’s […]