Food Lion recently celebrated the two-year anniversary of its innovative Shop & Earn MVP rewards program. With Shop & Earn, MVP customers have saved more than $58 million in the past two years on top of their usual MVP savings. Since the program’s full banner inception in February 2018, customers have loaded their monthly Shop […]
Category: Marketing News
Back To The Roots Is Redefining Gardening Category
Oakland, California-based Back to the Roots, an organic gardening company and pioneer in small-space, indoor gardening, has launched a new small-space, organic craft gardening category in big-box retailers nationwide. Back to the Roots will kick off 2020 launching in more than 2,300 Walmart stores across the country and accelerating its growth as the gardening brand […]
Associated Wholesale Grocers Realigns Real Estate Team
Kansas City, Kansas-based Associated Wholesale Grocers (AWG) has realigned its real estate team in order to continue accelerating its identification and offerings of growth opportunities for its member retailers. Emile Breaux, SVP-regional supply chain operations, assumed leadership of AWG’s real estate team Jan. 31, in addition to his current responsibilities. Breaux is working directly with […]
Earth Fare Store Leases, Intellectual Property Assets Up For Sale
A&G Real Estate Partners (AGREP) and Hilco Streambank have been engaged by Asheville, North Carolina-based Earth Fare to market and sell all Earth Fare stores and leases, and its intellectual property, respectively. Earth Fare, the natural and organic grocer, announced liquidation sales at all of its stores on Feb. 3, and filed for Chapter 11 […]
Fourth & Heart Innovates Ghee Category With Woke Bars Launch
Venice, California-based artisanal food brand Fourth & Heart has transitioned to a lifestyle platform with the debut of its Woke energy bars. Harnessing its background in the ghee industry, the Woke bars will give consumers access to the benefits of clarified butter and collagen through an on-the-go format designed to power active lifestyles. Ghee is […]
One Banana Certifies Organic Production With Fair Trade Standard
One Banana has certified its farm in Peru under the Fair Trade international standard, joining its sustainable family-owned farms that are all certified to the highest third-party standards. According to One Banana Co. President Robert Adams, this new certification benefits “all those involved in the supply chain, from producers to final consumers.” By certifying its […]
2020: NGA Reveals Creative Choice Awards Category Winners
The National Grocers Association (NGA) has revealed this year’s winners in its Creative Choice Awards contest, sponsored by Kellogg’s and Unilever. The contest honors the best marketing and merchandising campaigns in the grocery industry that positively impact sales, benefit the community and stand out creatively. Entries are judged by a panel of 26 industry experts. The Creative […]
NBA All-Star Endorses Ruffles In Frito-Lay ‘Chip Deal’
Plano, Texas-based Frito-Lay started the year with a rush of news, announcing new products as well as, for the first time, a new product created in partnership with an athlete. The “Chip Deal” Frito-Lay announced last summer with six-time NBA All-Star Anthony Davis to endorse Ruffles has yielded a new chip flavor: Lime & Jalapeño. […]
