A new kind of shopper has emerged in the wake of last year’s unprecedented disruption – the hybrid shopper – and for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them. 84.51°, a retail data science, […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Southeast
Acosta Examines Evolving Impact Of COVID-19 On Consumer Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest COVID-19 Shopper Insights report, COVID-19 Shopper Insights: Which Habits Are Sticking? The report examines pandemic-related shopping behaviors that are continuing to impact the CPG industry as COVID-19 evolves. According to Acosta’s research, about 45 percent of […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Multicultural Shoppers Have Growing Influence In Grocery Retail
Jacksonville, Florida-based Acosta has released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying power, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Acquires Impact Group, Launches Impact NSS and Acosta | Berg
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the CPG industry, has acquired Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. As a result of the acquisition, Acosta will launch two new sub-brands: Impact NSS and Acosta | […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Signs Definitive Agreement To Acquire Impact Group
Acosta, a global integrated sales and marketing services provider in the consumer-packaged goods industry, has signed an agreement to acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. By bringing the two companies together, Acosta is creating the industry’s preeminent sales […]
Posted inFood Service News, Home Page Slider, Marketing News, Southeast
Acosta And The Core Group Form Core Foodservice
Acosta, an integrated sales and marketing services company, and The Core Group, a foodservice sales agency, have created an agency focused on providing solutions for the foodservice industry’s new operating environment. Core Foodservice will bring together industry-leading capabilities from both Acosta and The Core Group, creating an organization designed to meet the requirements of new […]
Posted inMarketing News, Home Page Slider, National
NCS Finds Consumers Increase Spending On Barbecue-Related Products
U.S. consumers purchased barbecue-related consumer packaged goods items at a faster rate this past April than they did over the same period in 2019, according to new analysis from NCSolutions, a company for improving advertising effectiveness for the CPG ecosystem. Also, consumers spent more on a range of barbecue-focused products this April compared to March. NCSolutions found that […]
Posted inMarketing News, Home Page Slider, National
Webinar: Strategies For CPG Revenue Growth In Inflationary Environment
The CPG industry is undergoing significant price inflation, driven by increased demand, out-of-stocks and a reduction in promotions and premiumization. To support CPG manufacturers and retailers as they navigate this evolving environment, IRI has released a new research report, “Revenue Growth in an Inflationary Environment.” IRI also will host a webinar on this topic at 1 p.m. […]