The steady, gradual growth of e-commerce dramatically accelerated during the pandemic, elevating the amount consumers spent shopping online to almost equal the amount consumers spent in stores. Now, with brick-and-mortar stores open across the U.S., online revenue growth is slowing down. At the same time, physical store sales have increased, rising to 64 percent of […]
Category: Marketing News
Posted inMarketing News, Home Page Latest News, Southeast
Acosta To Acquire Premium Retail Services, Broaden Omnichannel Reach
Jacksonville, Florida-based Acosta, an integrated sales and marketing services provider, has signed a definitive agreement to acquire Premium Retail Services, a provider of tech-enabled retail merchandising, in-store sales and training, advanced analytics, and other purpose-built solutions for omnichannel retail. The acquisition represents another step forward in Acosta’s commitment to provide a suite of progressive service offerings. […]
Posted inMarketing News, Albertsons, Corporate Store News, Home Page Slider, West
Albertsons Cos. Launches New Retail Media Network
Boise, Idaho-based Albertsons Cos. Inc. has launched Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric and engaging branded content to the company’s growing network of shoppers. With retail media networks rapidly reshaping the advertising space across the consumer media sector, Albertsons Media Collective, led by Kristi Argyilan, Albertsons Cos.’ SVP […]
Posted inMarketing News, Home Page Slider, Southeast
Catalina, Coupon Bureau Partner On New Standard In Coupon Security
In partnership with the Association of Coupon Professionals and the Coupon Bureau, St. Petersburg, Florida-based Catalina will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security GS1 US (AI) 8112 in both digital and paper formats. This new 8112 standard will enable real-time validation of coupon offers at […]
Posted inMarketing News, Home Page Slider, National
Research Highlights Permanence Of Sustainability-Marketed Products
The NYU Stern Center for Sustainable Business and IRI recently partnered to expand on research from the 2021 Sustainable Market Share Index, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods. Highlights from the latest research include: Growth through the COVID-19 pandemic In the face of unprecedented CPG growth in 2020 (+11 percent […]
Posted inMarketing News, Home Page Slider, National, The Kroger Co.
84.51° Delves Into Shifting Consumer Habits
A new kind of shopper has emerged in the wake of last year’s unprecedented disruption – the hybrid shopper – and for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them. 84.51°, a retail data science, […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Examines Evolving Impact Of COVID-19 On Consumer Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest COVID-19 Shopper Insights report, COVID-19 Shopper Insights: Which Habits Are Sticking? The report examines pandemic-related shopping behaviors that are continuing to impact the CPG industry as COVID-19 evolves. According to Acosta’s research, about 45 percent of […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Multicultural Shoppers Have Growing Influence In Grocery Retail
Jacksonville, Florida-based Acosta has released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying power, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups […]