Dallas-based Symphony RetailAI has announced the findings of an analysis of nearly 600 million shopper transactions to determine the impact of today’s omnichannel grocery shopper. A key finding is that online household penetration reaches 6.4 percent, up 60 percent from pre-pandemic levels, and households that shop both in-store and online are growing at a rate of 10 […]
Category: Marketing News
Posted inMarketing News, Southwest
Alpha Co. Joins PepsiCo.’s Juntos Crecemos Platform
Alpha Co. Marketing & Media, co-founded in 2019 by Juan Pablo Osorio, has announced its participation in PepsiCo’s Juntos Crecemos platform. The company has been working with the Houston community to help local Spanish speakers better reach their market. Juntos Crecemos “Together We Grow” is a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías, by addressing foundational challenges and supporting […]
Posted inMarketing News, Corporate Store News, West
Stater Bros. Announces Marketing Partnership With Toyota Arena
Ontario, California-based Toyota Arena has announced a partnership with Stater Bros. Markets. Guests of the arena will soon be able to experience the new branding of the North Patio, which will include live concerts featuring local bands and up-and-coming professional talent. “We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” said […]
Posted inOnline Grocery Technology, Marketing News, West
Save A Lot, RangeMe Partner To Drive Product Innovation
Saint Ann, Missouri-based Save A Lot announced a partnership with RangeMe, a product discovery and sourcing platform, to scale the grocer’s sourcing efforts for new, innovative products. “Save A Lot is a limited assortment, hometown value grocer. That means we are laser focused on providing convenience, value and quality products for everyone who walks through our doors,” said […]
Posted inOnline Grocery Technology, Marketing News, National
Online Grocery Sales For Month Total $7.2B
Total U.S. online grocery sales in June climbed 6 percent year over year to $7.2 billion. For the second quarter, eGrocery posted $22.4 billion in sales, a gain of 1 percent compared to 2021, according to the Brick Meets Click/Mercatus Grocery Shopping Survey from June 29-30. “Inflation and COVID are creating cross-currents in the market as higher […]
Posted inMarketing News, National
Study Finds Online Grocery Shoppers Spend More But Struggle Financially
According to the dunnhumby Consumer Trends Tracker, U.S. online grocery shoppers spend more, are less loyal and struggle more financially. Omnichannel shoppers spend 1.5 times more on groceries than in-store only shoppers but spread their dollars between up to two times as many different retailers. In addition, households that shop online are 6 percent more […]
Posted inMarketing News, Southeast
Catalina Launches ‘Ultimate Pricing And Promotion Inflation Guide’
St. Petersburg, Florida-based Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for CPG Marketers” to help navigate current economic challenges. According to the guide, brand loyalty is being challenged like never before, as more people change their shopping behavior by looking for lower-priced alternatives, including store brands, and seeking more promotions and discounts. […]
Posted inMarketing News, Bashas', West
Bashas’ Stores To Hold Pop-Up Hiring Event May 21
Bashas’ Family of Stores is holding pop-up hiring events May 21 at all of its grocery stores in Arizona and New Mexico, in addition to its distribution center in Chandler. On this day, each location will have a welcome table with signage and a table for on-the-spot interviews so that managers can hire job applicants immediately. […]