Giant Food has begun a new partnership with BrightFarms to bring fresher, ready-to-eat greens to customers under its private-label Nature’s Promise brand. The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Sweet Baby Butter, Spring Mix, Green and Red Leaf and Crunchy Green Leaf. BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses […]
Category: Private Label Brands
Posted inPrivate Label Brands, Health & Wellness, News, West
Market Of Choice Launches MoC Apothecary Supplement Line
Market of Choice, Oregon’s largest independent, family-owned grocer, is expanding its private label offerings with the launch of a new supplement collection developed in partnership with Highland Laboratories, a dietary supplement manufacturer based in Mount Angel, Oregon. Market of Choice’s private label line, called MoC Apothecary, features products that span three categories: Single ingredient – […]
Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inPrivate Label Brands, Grocery Research, National, News, Save A Lot
Save A Lot Survey: Consumers Favor Private Labels For Better Value
Save A Lot recently surveyed 600 U.S. adults to learn how the economic landscape has impacted grocery shopping, how they feed their families and friends and how they decide where to shop. According to the survey, 79 percent of respondents say their average grocery costs have increased, compared to three months ago. Consumers are taking […]
Posted inPrivate Label Brands, Natural Grocers, News, Organic Natural, Southwest
Natural Grocers Adds Organic Wellness Shots To Private Label Line
Natural Grocers has added Organic Wellness Shots to its private label brand line. The 2-ounce shots are designed to support wellness goals, whether an energy boost or maintaining immune or digestive systems. Each shot combines fruit juices and botanical ingredients, with select varieties featuring probiotics, creating an organic on-the-go wellness option. The mini tonics are […]
Posted inPrivate Label Brands, National, News
Study: Consumers Purchase Private Label Products Without Knowing
First Insight has released findings from its latest study, “The Quiet Takeover of Private Label,” revealing that the traditional distinctions between private and national brands have become so subtle that most consumers can’t tell the difference. Nearly three-quarters (71 percent) of consumers surveyed believed they could recognize a private label when making a purchase, yet […]
Posted inPrivate Label Brands, National, News
Report: Shoppers Ditch Name Brands For Private Label As Prices Increase
A new national survey by RDSolutions reveals that 86 percent of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase – underscoring growing price sensitivity amid inflation and looming global tariffs. Conducted in May among 250 verified U.S. consumers, the survey found that price is the dominant […]
Posted inPrivate Label Brands, Health & Wellness, National, News, Walmart
Sam’s Club Advances ‘Made Without’ Program
Sam’s Club is making progress with its “Made Without” program as some 96 percent of its Member’s Mark products meet the initiative’s goals. This program focuses on removing more than 40 ingredients, including artificial colors, aspartame and high-fructose corn syrup, based on feedback from members, nutritional guidance and industry trends. The company anticipates reaching full […]