First Insight has released findings from its latest study, “The Quiet Takeover of Private Label,” revealing that the traditional distinctions between private and national brands have become so subtle that most consumers can’t tell the difference. Nearly three-quarters (71 percent) of consumers surveyed believed they could recognize a private label when making a purchase, yet […]
Category: Private Label Brands
Posted inPrivate Label Brands, National, News
Report: Shoppers Ditch Name Brands For Private Label As Prices Increase
A new national survey by RDSolutions reveals that 86 percent of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase – underscoring growing price sensitivity amid inflation and looming global tariffs. Conducted in May among 250 verified U.S. consumers, the survey found that price is the dominant […]
Posted inPrivate Label Brands, Health & Wellness, National, News, Walmart
Sam’s Club Advances ‘Made Without’ Program
Sam’s Club is making progress with its “Made Without” program as some 96 percent of its Member’s Mark products meet the initiative’s goals. This program focuses on removing more than 40 ingredients, including artificial colors, aspartame and high-fructose corn syrup, based on feedback from members, nutritional guidance and industry trends. The company anticipates reaching full […]
Posted inIndependent Store News, Dairy News, News, Private Label Brands, Publix Super Markets, Southeast
Publix Expands Ice Cream Offerings In Time For Summer
Publix is expanding its ice cream selection by introducing new everyday pint sizes and a variety of lactose-free flavors, available year-round. The pint lineup now features popular flavors previously found only in half-gallon sizes. These include Barnie’s Coffee, a coffee-flavored ice cream made with real milk and cream; Chocolate Trinity, a chocolate ice cream swirled […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Items To Cater To Consumer Trends
AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Posted inDairy News, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Expands Private Label Cheese Line
Lakewood, Colorado-based Natural Grocers has expanded its house brand cheese line with five new organic varieties at stores nationwide. The offerings include three Organic Cheese Blocks (Havarti, Mild and Medium Cheddar), plus Organic Medium Cheddar Cheese Slices and Organic Sharp Cheddar Cheese Shreds. Like all Natural Grocers brand cheeses, the new additions are certified organic, made […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Posted inPrivate Label Brands, C&S Wholesale Grocers, News, Northeast
C&S Wholesale Grocers Relaunches Best Yet Private Label Brand
C&S Wholesale Grocers is relaunching its premiere brand Best Yet, offering a curated assortment of household staples with a fresh look. The new label comes with an expansive array of new product offerings, ensuring retail customers have quality choices over competitors. According to the retailer, Best Yet offers thousands of products that exceed their national […]