As part of its 80th anniversary celebration, Topco’s Food Club brand recently held a Boy Band Bake-Off featuring Lance Bass – multi-platinum Grammy winner of boy band *NSYNC – and A.J. McLean – member of the eight-time Grammy-nominated music group Backstreet Boys. The bake-off challenged Bass and McLean to use Food Club ingredients to bake […]
Category: Private Label Brands
Posted inPrivate Label Brands, Amazon Fresh, National, News
Amazon Introduces Grocery Private Label Brand
Amazon has launched Amazon Grocery, a private label brand featuring more than 1,000 food items rated four stars or above. The brand unites Amazon’s customer favorite Amazon Fresh and Happy Belly brands into one grocery essentials collection, available at Amazon Fresh stores and Amazon.com. Items range from milk, olive oil and fresh produce to meat […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Walmart Eliminating Synthetic Dyes Across All Private Label Products
Walmart U.S. plans to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products. The change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and supports […]
Posted inPrivate Label Brands, National, News, The Kroger Co.
The Kroger Co. Introduces Simple Truth Protein Product Line
The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness […]
Posted inPrivate Label Brands, Dairy News, Natural Grocers, News, Southwest
Natural Grocers Introduces Private Label Organic Yogurt
Natural Grocers has introduced private label organic yogurt in three flavors from a proprietary recipe that is packed with probiotics and offers 6-7 grams of protein per serving. The new additions to the company’s house brand are certified organic, non-GMO and made without artificial sweeteners, flavors and preservatives (as defined by its standards). “Good yogurt […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inExecutive News, Association News, National, News, Private Label Brands
Lidl U.S. CEO To Keynote PLMA’s 2025 Trade Show
Joel Rampoldt, CEO of Lidl U.S., will deliver the keynote address at PLMA’s 2025 Private Label Trade Show, to be held Nov. 16-18 in Chicago. Themed “Store Brands Marketplace,” the show will feature more than 35,000 food and nonfood products, 3,100 booths and 2,000 exhibitors representing 65 countries. A business leader with a track record […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]