The Shelby Report recently visited with Swiftly, a Seattle-based retail technology platform, to learn more about its new Audience Optimizer, a tool designed to help brick-and-mortar retailers transition their marketing efforts from traditional print circulars to targeted digital campaigns. Sean Turner, co-founder and chief technology officer of Swiftly, said the platform provides retailers with digital […]
Category: Feature
Posted inOnline Grocery Technology, Feature, News, West
Local Express Showcases Unified Commerce Platform
Local Express, an artificial intelligence-native unified commerce platform, highlighted its comprehensive technology solutions for grocery retailers during Grocery Shop in Las Vegas, emphasizing how the company has evolved from serving small-format stores to providing enterprise-level capabilities for retailers of all sizes. Maria Gallegos, chief marketing officer for Glendale, California-based Local Express, said the company is […]
Posted inOnline Grocery Technology, Feature, News, West
Keyed By Tally, Simbe Helps Grocers With Inventory, Workforce Issues
In a recent interview with The Shelby Report, South San Francisco-based Simbe highlighted how its autonomous retail intelligence solutions address critical inventory and operational challenges facing grocers. Simbe describes itself as the global leader in retail shelf digitization and combines artificial intelligence with robotics to provide retailers with real-time insights into store operations. The company […]
Posted inIndependent Store News, Association News, Feature, National, News
Independent Grocers Find Support in NGA Foundation’s Resources
For grocers, staying competitive requires more than selling fresh goods. It demands a commitment to workforce excellence and embracing new technology to handle federal food assistance programs. That is where the National Grocers Association Foundation (NGAF), the 501(c)(3) nonprofit arm of the National Grocers Association (NGA), comes in, providing free specialized, hands-on guidance at no cost to grocery stores of all […]
Posted inOnline Grocery Technology, Ahold Delhaize, Feature, News, Southeast
ADUSA Launches Edge Retail Media Platform With In-store Digital Screens
Ahold Delhaize USA will launch Edge, a new retail media platform designed specifically for grocery retail, on Jan. 5, marking a significant shift in how the company manages advertising across its digital and physical store environments. The platform, which will initially power on-site sponsored-product display ads and a network of in-store digital screens, represents a […]
Posted inMeat/Seafood/Poultry, Feature, News, Southeast
Smithfield Campaign Aims To Court Younger Consumers, Elevate Pork At Retail
Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Posted inOnline Grocery Technology, Feature, Giant Food, News, Northeast
Giant Food, Upside Aim To Drive Incremental Sales Through Cash-back Offers
Giant Food is launching a partnership with Upside, a cash-back marketplace platform, to reach new shoppers and recapture market share as customers increasingly spread their grocery spending across multiple retailers. The collaboration pairs the mid-Atlantic’s largest grocer by market share with a Washington, D.C.-based technology company that delivers personalized cash-back offers designed to drive incremental […]
Posted inPrivate Label Brands, Feature, National, News
Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth
Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]