by Harry Blazer/Food industry consultant and former grocer The Shelby Report asked me to provide some advice to supermarkets regarding how to best serve Asian and Hispanic customers. First of all, there is a distinction to be made between ethnicity and race. Currently, the United States Census Bureau defines six race categories: • White or […]
Category: Feature
Millennials: A Challenge, And Opportunity, For The Meat Industry
New research from Midan Marketing explores how Millennials’ meat consumption differs from that of Baby Boomers One of the largest generations in U.S. history is moving quickly into its prime spending years and forcing companies to re-evaluate the way they do business. Currently, the size of the U.S. Millennial market is 75.4 million, according to […]
Greeting Cards In The Grocery Cart?
by Sara Fernández Cendón/Creative Director-Cultural Identity, Hallmark Cards Special to The Shelby Report Why Hispanics are a natural fit for greetings within grocery retail If you cater to Hispanic customers, you already know the facts: Hispanics are frequent visitors to grocery stores and actually enjoy the experience; they favor fresh foods and home-cooked meals; and […]
Millennials Come In All Shapes And Sizes…And Have Varied Shopping Habits
Millennials are, without a doubt, one of today’s most influential demographic groups when it comes to marketing. The reason so much attention has been given to this group of 18- to 34-year-olds is because of sheer numbers: There are about 74.3 million of them, or about 30 percent of the U.S. adult population. With numbers […]
The Art Of Pricing—Is Walmart’s Price First Smart?
Some experts claim the U.S. economy has nearly recovered. Now if someone could convince American consumers the economy is better, retailers across all sectors would jump for joy. Unfortunately, that doesn’t look promising. Today, nearly half the U.S. population thinks the United States is still in recession, according to a recent Wall Street Journal poll. […]
Rose Mitchell’s Influence Will Have Impact For Years To Come
Rose Mitchell was the first woman in the history of West Des Moines, Iowa-based Hy-Vee Inc. to be named an officer of the company. That happened in 1992. Three years later, the company that was founded in 1930 named her to the board of directors, another first for a woman executive. Had she not gone […]
Staying On Top Means Always Looking Ahead
by Brian Numainville Special to The Shelby Report We live in a world of rapid change. As technology continues to evolve, new retail concepts come to light and innovative ideas surface, what does the future hold for food retailers? I recently reflected on some interesting concepts and ideas that have the possibility to impact our […]
Technology Is Changing How Your Customers Shop
by Rick Rusch/Special to The Shelby Report Technology is impacting consumers’ behavior in virtually every aspect of life. Including grocery shopping. Grocers who address consumers’ taste for technology in shopping will win easily over competitors who chose to ignore the trend. Smartphones and technology Driven in large part by the smartphone, consumers today are armed […]
